Independent reps, Brooke Covington and Rebecca Reber of Reber Covington, Los Angeles and San Francisco, have signed bicoastal Supply & Demand for representation on the West Coast and Texas….Backyard Productions, Venice, Calif., has signed Jim Waldron and Wendy Hanson of Them Reps, Chicago, for Midwest representation….Grace Silverstein of independent rep firm Reel Grace, Santa Monica, has been named to handle the West Coast and Texas for New York-headquartered music and sound design house JSM….Visual Music, a Woodland Hills, Calif.-based shop headed by creative director/composer Tom Seufert, has secured independent reps Lynda Woodward and Janet Gilson of Lynda Woodward & Associates, Sherman Oaks, Calif., to handle the West Coast and the Midwest. Visual Music’s creative roster includes more than 50 songwriters, film composers and recording artists….New York-based Ant Music has hired Douglas Howell of White Hart Lane, New York, for national representation….George Riddell has been named VP of marketing and creative services at The Victory Studios, a Seattle-based HDTV production and postproduction house….Cinematographer Dan Stoloff has joined The Skouras Agency, Santa Monica, for exclusive representation in features and commercials….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More