Vinton Studios, Portland, Ore., has signed Claire Worch of Claire & Company, Manhattan Beach, Calif., for West Coast representation….Douglas Howell, Jamie Scalera and Radha Agrawal have formed a new company, White Hart Lane LLC, representing Believe Media, Go Film, Food Chain Films and Digital Domain on the East Coast….Nikki Weiss & Co., Chicago, has added Santa Monica-based Untitled to its roster for representation in the Midwest….Kitty Monaghan and Kelly Halpine of monaghan+ halpine, Chicago, are now handling Midwest sales for Los Angeles-based Pictures in a Row….Jared Shapiro of bicoastal Headquarters Films will be handling the East Coast for music house Endless Noise, Santa Monica….Trevor King has been promoted to head of sales at The Blue Rock Editing Company, New York. Additionally, Blue Rock has signed Carolyn Hill for East Coast representation….Minneapolis-based Fischer Edit and Modern Music have brought J. Matt Keil on staff as a marketing/sales rep….Cinematographer John Stanier has joined The Skouras Agency, Santa Monica, for exclusive representation…. Production designer Trae King has signed with Innovative Artists, Santa Monica, for exclusive representation in commercials and music videos….
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More