Rep Report
Staffer Virginia LuPone has been named East Coast rep for bicoastal Headquarters. She will report to company president Tom Mooney, who is adopting more of a hands-on approach to Headquarters’ sales efforts….Mary Knox has temporarily replaced Rachel Klein, who’s on maternity leave, as head of sales for Curious Pictures, New York, as well as several companies affiliated with Curious–Grand Large, Paris; Mexico City’s Calabazitaz; and New York-based INTERspectacular. Knox comes over from Commercial Artists Management, an independent rep firm in New York, where she was a partner….Michael Dimitri Betanoff (a.k.a. Michael DB) of indie rep firm La Cosa Nostra, Los Angeles and Miami, has been tabbed to handle the West Coast and the Hispanic Latin market (in the U.S. and abroad) for both Curious Pictures and Grand Large….JSM Music, New York, has secured a new network of independent sales reps: Rich Schafler and Mendy Frohlich of Schafler Artists Management will handle the East Coast; Kristina Kovacevic of KK Reps covers the Midwest; Brent Novick of Brent Novick Reps represents JSM on the West Coast; and Ann Asprodites of Asprodites Reps has taken on the Southeast territory….Los Angeles-based Whole Brain Films has secured independent rep Catherine de Angelis of Hot Betty, Chicago, to handle the Midwest….TakeTwo, a Kansas City-based production/post house, has signed Mark Seigfreid as director of corporate sales….After wrapping HBO comedy series Curb Your Enthusiasm, director David Steinberg is again available for commercials via Dark Light Pictures, West Hollywood, Calif….DP Jesse Green has joined The Skouras Agency, Santa Monica, for exclusive representation….Category:Rep Reports
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More
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