David Lubars, former chief creative officer of BBDO Worldwide, will be honored with The Cannes Lions International Festival of Creativity’s lifetime achievement award, the Lion of St Mark, in June.

With a career spanning more than 40 years, Lubars has won more than 600 Lions, and under his creative leadership, he helped BBDO achieve unprecedented success, including being named Network of the Year at Cannes Lions a record-setting seven times, leading it to win Network of the Decade in 2020.

Simon Cook, CEO, Lions, said, “Throughout his career, David has been a true force for creativity. We have welcomed him onto our juries seven times--five of those as jury president--and his groundbreaking piece of work for BMW served as a catalyst for the creation of the Titanium Lions. ‘The Hire’ went on to win our inaugural Titanium Lion, a piece of work so iconic that it is part of MoMA’s permanent collection in New York City. As a creative leader, he has shaped the industry landscape, and his visionary creativity has resulted in some of the world’s most impactful and compelling work. We’re delighted to be recognizing David’s expansive body of work and significant contribution to the industry at Cannes Lions this year.”

Lubars has been the creative mind behind some of the most awarded work at Cannes Lions. This includes the “You’re Not You When You’re Hungry” for Snickers, a campaign that has been activated in over 70 countries and grew market share in 56 of the 58 markets where it ran in its first year. Since its launch at the 2010 Super Bowl, the campaign has picked up 47 Lions. Another notable piece of work, “HBO Voyeur,” which saw viewers become essential players within the story, won two Grands Prix, five Gold, two Silver... Read More