Rep Report
Stu Sternbach has been named head of national sales for Breathe Editing, New York. He continues to maintain New York-based independent rep firm Pangea, which has just signed Engine Pictures in D.C. for East Coast representation…. Marshall Grupp Sound Design and Music, New York, has secured Maureen Butler of Mo Butler & Associates, Chicago, to handle the Midwest….Global Production Network (GPN), a Los Angeles-based firm that handles production service companies from around the world, has added to that roster by signing Axis Media-Germany, for exclusive North American representation….DP David Wagreich is now available exclusively through Lyons Sheldon Prosnit Agency, Los Angeles….DP Fredrik Callinggard has signed with Innovative Artists, Santa Monica, for representation in spots, music videos and features….Production designer John Hammer is now exclusively repped for commercials, music videos and features through Radiant Artists, Los Angeles….Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More