Screenvision, a national cinema advertising specialist, has added two account executives, Viacom veterans Bill Robinson and Lauren Treinen who will both work under the direction of Jim Tricarico, chief revenue officer....
Screenvision, a national cinema advertising specialist, has added two account executives, Viacom veterans Bill Robinson and Lauren Treinen who will both work under the direction of Jim Tricarico, chief revenue officer. Tricarico recently joined Screenvision after 12 years heading ad sales for Nickelodeon. Prior to joining Screenvision, Robinson was sr. account manager at Viacom, where he sold MTV and VH1. He was the top billing salesman at MTV from 2003 to 2006, and supervised many of the network’s largest accounts, including Coca-Cola, Sony Pictures, and Johnson & Johnson. Robinson has also sold some of the largest events in all of cable and network television, including the Summer and Winter Olympics, the Super Bowl and Sunday Night Football, all during his six-year tenure at NBC Universal as the sr. account exec at NBC Sports. During this time, he also executed the closing of multi-year, multi-platform and multi-sport deals with Papa John’s, Anheuser-Busch, BMW and DirecTV. Before Screenvision, Treinen spent six years working in national sales and marketing with Viacom’s Nickelodeon Kids & Family Group, under the direction of Tricarico. While at Nickelodeon, Treinen sold highly customized marketing partnerships, leveraging all business units including content, recreation, digital properties and linear works. She also worked on top billing accounts, including Walt Disney Studios Motion Pictures and Mattel, and sold multi-platform partnerships in the annual Nickelodeon Kid’s Choice Awards in 2011 and 2012….
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More