Screenvision, a national cinema advertising specialist, has added two account executives, Viacom veterans Bill Robinson and Lauren Treinen who will both work under the direction of Jim Tricarico, chief revenue officer. Tricarico recently joined Screenvision after 12 years heading ad sales for Nickelodeon. Prior to joining Screenvision, Robinson was sr. account manager at Viacom, where he sold MTV and VH1. He was the top billing salesman at MTV from 2003 to 2006, and supervised many of the network’s largest accounts, including Coca-Cola, Sony Pictures, and Johnson & Johnson. Robinson has also sold some of the largest events in all of cable and network television, including the Summer and Winter Olympics, the Super Bowl and Sunday Night Football, all during his six-year tenure at NBC Universal as the sr. account exec at NBC Sports. During this time, he also executed the closing of multi-year, multi-platform and multi-sport deals with Papa John’s, Anheuser-Busch, BMW and DirecTV. Before Screenvision, Treinen spent six years working in national sales and marketing with Viacom’s Nickelodeon Kids & Family Group, under the direction of Tricarico. While at Nickelodeon, Treinen sold highly customized marketing partnerships, leveraging all business units including content, recreation, digital properties and linear works. She also worked on top billing accounts, including Walt Disney Studios Motion Pictures and Mattel, and sold multi-platform partnerships in the annual Nickelodeon Kid’s Choice Awards in 2011 and 2012….
Lucy Walker Made A Searing Documentary About Wildfires In 2021; Now, People May Be More Inclined To Listen
When Lucy Walker debuted her harrowing documentary about California wildfires, "Bring Your Own Brigade," at Sundance in 2021, it was during peak COVID. Not the best time for a film on a wholly different scourge. "It was really hard," the Oscar-nominated filmmaker says now. "I didn't blame people for not wanting to watch a film about the fires in the middle of the pandemic, because it was just too much horror." And so the film, though acclaimed — it was named one of the 10 best films of the year by the New York Times – didn't reach an audience as large as Walker had hoped, with its urgent display of the human cost of wildfires and its tough, crucial questions for the future. That could change. Walker thinks people may now be more receptive to her message, given the devastating wildfires that have wrought havoc on Los Angeles itself the past week. Firefighters were preparing on Tuesday to attack new blazes amid warnings that winds combined with severely dry conditions created a " particularly dangerous situation." "This is probably the moment where it becomes undeniable," she said in an interview. She added: "It does feel like people are now asking the question that I was asking a few years ago, like, 'Is it safe to live in Los Angeles? And why is this happening, and what can we do about it? And the good news is that there are some things we can do about it. What's tricky is that they're really hard to accomplish." Documenting the human cost, confronting complacency In "Bring Your Own Brigade" (available on Paramount+), Walker portrays in sometimes terrifying detail the devastation caused by two wildfires on the same day in 2018, products of the same wind event — the Camp Fire that engulfed the northern California city of... Read More