The Skouras Agency, Santa Monica, has taken on representation for Luma Pictures, a Venice, Calif.-based visual effects house founded in 2002 by effects supervisor Payam Shohadai and producer/director Jonathan Betuel. Luma is active in features (Underworld: Evolution, Sky Captain, Into The Blue) and commercials (an NBA campaign for Nike)……New York-based 21Boom, a shop specializing in graphic design and animation, has secured independent rep Lauren McNamara to handle the Midwest….Tim Arnold has been promoted from West Coast sales manager to VP/national sales manager for the music library division of Salt Lake City-headquartered Non-Stop Music……DP Yon Thomas has signed with Innovative Artists, Santa Monica, for exclusive representation in spots and music videos…..Montana Artists Agency, Los Angeles, now reps DP Chris Norr exclusively in all areas…..In the 6/9 item on Dattner Dispoto and Associates, Los Angeles, taking on representation in features, commercials and videos for several DPs, one of those cinematographers’ names was misspelled. The DP’s full name is Bobby Bukowski…..
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More