The AICP has unveiled the full roster for the Curatorial Committee for the 2025 AICP Show: The Art & Technique of the Commercial. The committee, representing a lineup of experts from a cross-section of the industry, will gather this spring under the leadership of AICP Show chairperson Patrick Milling-Smith, co-founder and CEO of SMUGGLER.

The entry deadline for the full suite of AICP Awards--which includes The AICP Show, the AICP Next Awards and the AICP Post Awards--is Wednesday, Feb. 26. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.

The AICP Show Curatorial Committee is the final stage of a bifurcated judging system that begins with a series of panels with experts in various fields from around the globe, nominated by their peers, who judge work across their respective categories. The Committee then serves as the final arbiter of the awards, confirming eligibility and appropriateness to category, as well as selecting the Best of Show--the winners in the Advertising Excellence/Campaign and Advertising Excellence categories.

In assembling the Committee, Milling-Smith said he was seeking a wide range of viewpoints and influences, representing just about every facet of branded film and commercial creation and production matrix. “We strove to assemble a complementary and aspirational range of voices and experiences,” he commented. “This Curatorial Committee is an inspiring blend of creative and executional excellence. I want it to be a rewarding and invigorating experience for all in the room, and best of class in terms of the caliber of people reviewing the... Read More