CLIENT
Target/Nickelodeon.
PRODUCTION CO.
Renegade Animation, Burbank, Calif.
Darrell Van Citters, director; Ashley Postlewaite, executive producer; Nate Pacheco, technical director.
AGENCY
The Martin Agency, Richmond, Va.
Joe Alexander, creative director; Jenny Kennedy, producer; Kyle Meyer, assistant producer; Anne Marie Hite, copywriter; Claiborne Riley, art director.
POST
Post Logic Studios, Hollywood.
Thom Whitehead, online editor.
AUDIO POST
Mutato Muzika, West Hollywood.
DanPing Wong, mixer/engineer.
MUSIC
Mutato Muzika.
DanPing Wong, composer/arranger.
THE SPOT
"New Home" showcases popular Nickelodeon cartoon character SpongeBob SquarePants as the newest employee of a subterranean Target store. Reporting for duty at the store, SpongeBob places squarepants onto a rack and pastes his image on a poster marked "Employee of the Month." He is mesmerized by the rows of colorful merchandise arrayed in the sand, and busies himself by flipping "Krabby Patty Burgers," a reference to his occupation on the Nickelodeon show, where his lifelong ambition is to become a short-order cook at the Krusty Krab.
Spot broke in September.