Production and entertainment company Alldayeveryday has added Renee Krumweide to its management team, hiring her as executive producer to head up the commercial division. The move comes on the heels of John Kaplan joining the company as partner and president.
Krumweide comes to Alldayeveryday with two decades of experience building connections and businesses across the advertising and entertainment industries and a reputation as a thoughtful matchmaker of today’s best creative talent. In 2012, she joined forces with Raquel Elfassi to form R&D Placement, a talent management company born from a desire to nurture and progress directorial talent. During her time at R&D, Krumweide also developed and produced a slate of documentaries, films and episodic content, including the Go90 docuseries Why We Fight.
Prior to R&D, Krumweide was part of the team at Resource LA, representing a roster of companies including Biscuit, The Directors Bureau, Spot Welders, and Serial Pictures. There, she worked with directors such as Noam Murro, Mike Mills, Roman Coppola and Tim Godsall.
Krumweide will be based in Allday’s LA Arts District office, where her focus will be developing and managing talent for both advertising and entertainment projects in a collaborative environment. Alldayeveryday is already off to a strong 2018, having produced work for clients including Nike, Beats, Nest, Puma, as well as upcoming film projects for HBO and Viceland.
