Renata Florio has joined Ogilvy Health as chief creative officer (CCO). She will have creative oversight of all of the agency’s U.S.-based offices. Florio comes over from Ogilvy’s New York office where she served as a global executive creative director overseeing creative for its health and wellness offerings for the past three years.
Florio brings a wealth of experience both within and outside of the healthcare marketing arena, having created and executed campaigns for major consumer and healthcare brands. With her extensive international marketing experience acquired over the course of her 25-year career, Florio has been responsible for brand campaigns in more than 80 countries covering all media channels. Florio will report to Andrew Schirmer and work closely with Kate Cronin in their roles as co-presidents of Ogilvy Health.
Florio is a highly decorated creative force with widespread recognition from some of the most prestigious creative competitions in the industry, including Cannes Lions, the Effie Awards, CLIO Awards, One Show Awards, London International Awards, and the New York Festivals Advertising Awards. Florio was acknowledged as one of the Extraordinary Women in the Makers@Ogilvy competition. Additionally, she has served as a jury member for Cannes Lions, One Show and the New York Festivals competitions.
