The market for mobile video advertising is improving, but advertisers aren’t serving relevant ads. These are the conclusions that can be made from Knowledge Networks “How People Use Mobile Video 2007” report, released last week.
The report found that 80 percent of mobile users are willing to view ads in exchange for free content, but less than 30 percent feel mobile ads are relevant to them.
The report concluded that mobile video users see little or no difference between mobile video and TV ads in terms of personal relevance or contextual integration with content. The consumers said that mobile video ads are no more influential for them than TV ads.
“Advertisers wisely have entered the mobile video space in a big way,” said David Tice, VP/managing director of Knowledge Networks/SRI. “But so far many seem to have missed the chance to leverage the unique qualities of mobile video, such as intimacy and immediacy. While mobile can indeed by part of larger campaigns, we need to recognize its differences, as well as the ways that different target groups use the medium.”
The study also found that the proportion of cell phones users who pay for mobile video content dropped from 64 percent to 50 percent over the past year.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More