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    REI and Swedish Tourist Association Each Land 2 Grand Clios

    By SHOOTUpdated:No Comments4058 Views
    • Image
    On stage is Britt Nolan, chief creative officer, Leo Burnett USA, which won Clio's Agency of the Year honor (photo by Film Magic/Film Magic for Clio Awards).
    NEW YORK --

    REI’S already lauded “#OptOutside”–which turned Black Friday into an opportunity for great outdoor recreational pursuits, with REI offices closed that normally bustling business day–won a pair of Grand Clios during last night’s (9/28) Clio Awards ceremony at the American Museum of Natural History in New York City. “#OptOutside” topped the Engagement/Experiential category with a Grand win for agency Venables Bell & Partners. The Grand Award for Public Relations went to Edelman for “#OptOutside.”

    Also copping a pair of Grands was agency INGO for the Swedish Tourist Association’s “The Swedish Number,” topping the Direct and Innovation categories.

    Here’s a rundown of 2016 Grand Award winners:

    Clio Awards

    • Branded Content: FRED & FARID, Remy Cointreau/Louis XIII, “#Notcomingsoon” (France)
    • Branded Entertainment: Leo Burnett Chicago, Art Institute of Chicago, “Van Gogh BnB” (U.S.)
    • Digital/Mobile: McCann New York, Lockheed Martin, “The Field Trip to Mars” (U.S.)
    • Direct: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)
    • Engagement/Experiential: Venables Bell & Partners, REI, “#OptOutside” (U.S.)
    • Film: Biscuit Filmworks & Wieden + Kennedy, Old Spice, “Smell Legendary” (U.S.)
    • Innovation: INGO, Swedish Tourist Association, “The Swedish Number” (Sweden)
    • Out of Home: Colenso BBDO/Proximity New Zealand, DB Breweries, “Brewtroleum” (New Zealand)
    • Print: AlmapBBDO, Getty Images, “Endless Possibilities” (Brazil)
    • Product Design: fuseproject and Herman Miller, “Public Office Landscape” (U.S.)
    • Public Relations: Edelman, REI, “#OptOutside” (U.S.)

    Clio Fashion & Beauty

    • Beauty: Mass: Public Relations: Edelman, Dove, “Choose Beautiful” (U.S.)
    • Fashion: Prestige: Integrated Campaign: Laird+Partners, Tom Ford, “Digital Fashion Presentation” (U.S.)

    Clio Music

    • Clio Music – Use of Music: The Recording Academy, 58th Annual GRAMMY Awards, “Compton” (U.S.)

    Best Of The Year
    Clio’s “Of The Year” honors were presented to those that collected the most statue points across all media for 2016. 

    Based on those tabulations, Leo Burnett Chicago was named Agency of the Year, FRED & FARID earned Independent Agency of the Year distinction, BBDO was named Network of the Year, and Microsoft garnered the mantle of Advertiser of the Year.

    Special Honors
    Linda Kaplan Thaler, former chairman of Publicis Kaplan Thaler, now Publicis New York, received the Clio Lifetime Achievement Award from her former business partner Robin Koval, CEO of Truth Initiative. Graydon Carter, editor, Vanity Fair, was on hand to present Mario Testino, legendary photographer, with the Clio Fashion & Beauty Lifetime Achievement Award. An Honorary Clio Award was presented to Baz Luhrmann, director, and Hugh Evans, CEO Global Citizen, received an Honorary Clio Music Award from Chris Anderson, curator, TED.
     
    All Grand, Gold, Silver and Bronze winners across Clio, Clio Fashion & Beauty and Clio Music are available on the new Clio digital platform here. 

    Category:News
    Tags:CLIO AwardsREI



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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