RED Digital Cinema’s DSMC2® DRAGON-X™ 5K S35 camera is now readily available. And soon to be in the marketplace are RED’s DSMC2 Production Module and DSMC2 Production Kit, which are slated for rollout in early 2019.
The DSMC2 DRAGON-X camera uses the DRAGON sensor technology found in many RED legacy cameras with an evolved sensor board to enable RED’s enhanced image processing pipeline (IPP2) in camera.
In addition to IPP2, the DRAGON-X provides 16.5 stops of dynamic range, 5K resolution up to 96 fps in full format, and 120 fps at 5K 2.4:1. Consistent with the rest of RED’s DSMC2 lineup, DRAGON-X offers 300 MB/s data transfer speeds and simultaneous recording of REDCODE® RAW and Apple ProRes or Avid DNxHD/HR.
The new DSMC2 DRAGON-X is priced at $14,950 and is available as a fully-configured kit priced at $19,950. The kit includes: a 480GB RED Mini-Mag; Canon lens mount; RED DSMC2 Touch LCD 4.7” monitor; RED DSMC2 outrigger handle; RED V-Lock I/O expander; two IDX DUO-C98 batteries with VL-2X charger; G-Technology ev Series RED Mini-Mag Reader; Sigma 18-35mm F1.8 DC HSM Art Lens; and a Nanuk heavy-duty camera case.
Meanwhile the DSMC2 Production Module is designed for professional shooting configurations; this accessory mounts directly to the DSMC2 camera body and incorporates an industry standard V-Lock mount with integrated battery mount and P-Tap for 12V accessories. The module delivers a comprehensive array of video, XLR audio, power, and communication connections, including support for 3-pin 24V accessories. It has a smaller form factor and is more lightweight than RED’s REDVOLT Expander with a battery module.
R/GA Goes Independent In Management and Private Equity Partnership
Interpublic Group (NYSE: IPG) has sold R/GA, the creative innovation company, to Truelink Capital, a private equity firm with a track record of investing in tech-enabled services. Financial terms of the deal were not disclosed.
The move thus marks R/GA’s return to independence as a privately owned company after 23 years as part of IPG. R/GA’s global management team and Truelink Capital have formed an indie partnership. R/GA’s global CEO Robin Forbes and chair & global chief creative officer Tiffany Rolfe are two of the global leaders, together with others, who are investing in the company as part of the deal. R/GA’s next chapter will be fueled out of the gate by a $50M Innovation Fund, enabling the company to invest in new skillsets and talent, and acquire new capabilities, emerging tools and platforms. Additionally, R/GA has established a Strategic Advisory Council of senior marketing and technology executives to support emerging AI client transformation opportunities across multiple sectors.
As an independent company, R/GA is activating an AI-enabled model to better serve clients, unburdened by the restrictions and overheads of traditional corporate structures. New remuneration models based on outcomes, agile new team structures, and scaling up its flexible talent model “R/GA Associates,” are among the initial changes being implemented.
“Today is a landmark moment for R/GA, as we enter an exciting new chapter as a private company supported by our new partners at Truelink Capital. This announcement also signals a stark contrast to a wider trend towards consolidation in the agency business. Most agencies will struggle to make the pivot in this new age, especially at a time when they’re operating within complex agency... Read More