CLIENT
Panasonic Pro Curves Shavers.
PRODUCTION CO.
Supply & Demand, New York.
Tony Kaye, director/DP; Tim Case, president/executive producer; Dana Garman, producer. Shot on location in Los Angeles.
AGENCY
The Kaplan Thaler Group, New York.
Andy Landorff, creative director/art director; Whitney Pillsbury, copywriter; Tim Legallo, producer.
EDITORIAL
Red Car, New York.
Jerry Fried, editor; Michael Irving, assistant editor; Andrea Richmond, producer.
POST/VISUAL EFFECTS
Red Car.
Tom Tortoriello, online editor; Joe Wenkoff, visual effects artist.
Company 3, New York.
Victor Mulholland, colorist.
AUDIO POST
audioEngine, New York.
Carl Mandelbaum, mixer.
THE SPOT
In "Car Wash," an adventurous couple in a convertible go through a carwash while using their Panasonic Pro Curves shavers, which has "wet/dry pivot action." The :30 ends with the tagline, "Wetter is better."
Spot broke Nov. 24.