CLIENT
United States Postal Service (USPS).
PRODUCTION CO.
Backyard Productions,
Venice, Calif.
Rob Pritts, director; Ellen Kuras, DP; Blair Stribley and Kris Mathur, executive producers; Peter Steinzeig, head of production; Carr Donald, producer. Shot on location in Los Angeles.
AGENCY
Campbell-Ewald Advertising, Warren, Mich.
Mark Simon, executive VP/creative director; Marcia Levenson, VP/associate creative director; Michael Stelmaszek, senior copywriter; Tim Kenum, VP/art supervisor; Eric Olis, VP/senior art director; Dan Ames, VP/senior copywriter; Mike Nizza, producer.
EDITORIAL
Red Car, Santa Monica.
Rob Watzke, editor; Adam Epstein and Adam Pollin, assistant editors; Rebecca Jasmine, executive producer.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Rob Sciarratta, colorist.
GTN, Oak Park, Mich.
Rick Unger, colorist; Ron Moser, online editor; Paula Waterstrat, Flame artist.
AUDIO POST
GTN.
Jay Scott, mixer.
MUSIC
tonefarmer, New York.
Raymond M. Loewy, composer; Tiffany Warin, executive producer.
THE SPOTS
"Done" (:30) opens on a man who is online, bidding on an item called "Crystal Leaf." His wife asks him if he’s going to the post office. He replies that he already did everything—from postage to printing a label. The man takes the box to his front door and hands it to the postman, who takes care of sending it for him. He then goes back to his bidding as his wife tells him, "I think I got the Crystal Leaf!" In the :30 "Who’s Going," a worker walks through his office asking fellow employees if anyone is going to the post office. The responses from his co-workers range from laughter to frustration to fear. The spot then directs viewers to go to USPS.com, where one can arrange to choose a mailing service and print out a shipping label. In the end, the man gets his package sent out without heading to the post office—he hands it off to a postman delivering mail on his floor.
Spots broke Sept. 20.
