Red Car, a commercial editorial company with offices in Chicago, New York and Santa Monica (Red Car Los Angeles), has acquired the assets of Yellow Rose Editorial, Dallas, for an undisclosed price. Effective Jan. 1, Yellow Rose assumed the name Red Car Dallas.
Yellow Rose was a privately held editorial boutique founded four years ago (SHOOT, 3/3/95, p. 7) by editor Jonathan Edwards and executive producer Carrie Guilbeau, with two partners, editor Chris Kern and general manager Steve Weber (then principals in AdVenture, now principals at Voodoo, Hollywood). Kern and Weber recently sold their shares in Yellow Rose to Edwards and Guilbeau, who in turn made the deal with Red Car, a Yellow Rose spokesperson explained.
Edwards and Guilbeau, along with Yellow Rose editors Ron Sussman and Joe Elwood and a team of assistant editors and support staff, became employees of Red Car per the agreement. Red Car is privately owned by editor/director Larry Bridges, who was on vacation and unavailable for comment at press time.
Red Car CFO Ron Yuch explained, Red Car is always trying to expand its brand name and presence in the postproduction community. He added that it identified Dallas as a potential market.
Yellow Rose primarily handled regional commercial work, although it also cut some national spots. Red Car is a trademark in the advertising industry and to become part of that family was an opportunity, Guilbeau explained, adding that the team at Yellow Rose gains, for instance, Red Cars national representation network. Yellow Rose currently has two Avids.
Edwards recent work includes Kids Backwards for Pizza Hut via Dieste and Partners, Dallas, and Stopped in their Tracks for Aunt Jemima through Grupo Cuatro, Dallas. Sussman recently edited a national TGI Fridays campaign via Publicis, Dallas, and Elwood cut two not-yet-airing :30s for Pizza Hut. At press time Edwards was editing a national Budweiser campaign via Dallas-based Ornelas & Associates.
