Veteran music industry executive Rebecca Greenberg has joined SAG-AFTRA as the executive director of the music department. In her new role, Greenberg will oversee SAG-AFTRA’s activities in the music industry, including the negotiation and administration of collective bargaining agreements with the major and independent record labels, artist and performer relations, as well as collaboration with the organizing and government affairs departments. She will report jointly to COO and general counsel Duncan Crabtree-Ireland and chief contracts officer Ray Rodriguez.
“I am thrilled to join SAG-AFTRA and am looking forward to working with my team to continue protecting and advocating for our sound recording artists,” said Greenberg. “The music industry is constantly evolving and our artists are showcased everywhere–from radio to digital platforms–so it’s imperative to work with our members and allies to ensure that our artists’ rights are protected and that they are fairly compensated for their work.”
Over the course of her 20-year career, Greenberg has held leadership positions in music advocacy, working for leading live and recorded music organizations and championing the rights of creators. Greenberg has worked for Irving Azoff at his various companies, including The Madison Square Garden Company/The Forum, Azoff Music Management, and Global Music Rights. Previously, she was head of government relations for Live Nation Entertainment and Ticketmaster. In 2004, Don Henley and Azoff hired Greenberg to be the national director of the Recording Artists’ Coalition, a nonprofit recording artist advocacy organization started by Henley and Sheryl Crow that lobbied for artists’ rights. She also worked for the Screen Actors Guild from 2001-2004, after working on Capitol Hill as well as for the Clinton administration.
