Carrie Stett has joined Raucous Content’s directorial roster for commercials and branded content worldwide.
The director-writer has helmed projects for Disney/ABC, Nickelodeon, Univision, Tennis Channel, Facebook, and YouTube, and her work spans such brands as Toyota, Maybelline, Burger King, Walmart, Michaels and Walgreens. She recently wrapped the Maxwell House reveal film “Invisible Labor,” featuring real people, paying tribute to the unseen work that all mothers do.
Prior to landing at Raucous, Stett had been handled by Washington Square Films. Among her initial career accomplishments was earning inclusion into SHOOT’s 2017 New Directors Showcase on the strength of the heartwarming “A Caring Chorus,” a piece of branded content for Kleenex. Her brand films such as “Unlikely Best Friends” are part of the larger Kleenex Cares/kindness is contagious campaign, helping to deliver more than 500 million organic views, garnering an ANA Multicultural Award, a Silver Effie and a place on the Cannes Lions shortlist. The “Unlikely Best Friends” viral video proved inspirational to Stett who appreciated the interactive aspects and saw it as a template for collaboration, connection and the power of story. Though her visual style evolves to meet the demands of any given project, Stett holds a few tenets fundamental: listening to others, crafting with empathy in mind, and honing the narrative, whether cinematic documentary or scripted, with conviction and honesty.
Stett said she was drawn to Raucous by its reputation and her affinity for company partner/EP Phyllis Koenig.
In turn, Koenig commented, “My partner Steve (EP/partner Wi) and I feel we can greatly enhance Carrie’s opportunities with the client relationships we share and invite the world to see through her unique and empathetic vision.”
Stett is a two-time Austin Film Festival screenplay semifinalist and she’s currently developing several feature-length projects while also shooting a timely film on equality in women’s athletics, drawing from her own sports background.
