By David Bauder, Media Writer
NEW YORK (AP) --Villanova’s comfortable victory over Michigan in the NCAA men’s basketball final may have been good for the blood pressure of the team’s fans, but it wasn’t good for television ratings.
The game was seen by 16 million viewers on TBS, TNT and Tru TV last week, the Nielsen company said. That’s down sharply from the 23 million who saw North Carolina beat Gonzaga in the 2017 finals. The 30 percent drop is likely due to a combination of a relatively non-competitive game and its airing on a cable network instead of CBS, which showed last year’s game.
Overall, the NCAA tourney averaged 9.7 million viewers for all of its games. That’s down from 10.8 million last year, and perhaps a reflection of upsets knocking out many teams with a national following early. Two years ago, the games averaged 9.3 million viewers.
For the broadcast networks, it was another week on top for “Roseanne.” ABC’s reboot of the comedy series starring Roseanne Barr was seen by 15.4 million viewers last week, its second new episode.
CBS easily won the week in primetime, averaging 7.3 million viewers. NBC (4.82 million) and ABC (4.81 million) finished in a virtual tie for second. Fox had 2.3 million viewers, Univision had 1.6 million, ION Television had 1.4 million, Telemundo had 1.1 million and the CW had 910,000.
TBS was the week’s most popular cable network, averaging 2.45 million viewers in primetime. Fox News Channel had 2.01 million, MSNBC had 1.67 million, HGTV had 1.51 million and TNT had 1.31 million.
ABC’s “World News Tonight” topped the evening newscasts with an average of 8.3 million viewers. NBC’s “Nightly News” was second with 7.8 million and the “CBS Evening News” had 6.2 million.
Below are primetime viewership numbers compiled by Nielsen for April 2-8. Listings include the week’s ranking and viewership.
1. “Roseanne,” ABC, 15.4 million.
2. NCAA Men’s Basketball Championship: Michigan vs. Villanova, TBS, 13.33 million.
3. “The Big Bang Theory,” CBS, 13 million.
4. “NCIS,” CBS, 12.23 million.
5. “Young Sheldon,” CBS, 11.66 million.
6. “Bull,” CBS, 11.03 million.
7. “60 Minutes,” CBS, 10.98 million.
8. “The Voice” (Monday), NBC, 10.03 million.
9. “The Voice” (Tuesday), NBC, 9.5 million.
10. “Blue Bloods,” CBS, 8.75 million.
11. “NCIS: New Orleans,” CBS, 8.44 million.
12. “Survivor,” CBS, 8.42 million.
13. “The Middle,” ABC, 8.38 million.
14. “Mom,” CBS, 8.34 million.
15. “NCIS: Los Angeles,” CBS, 8.14 million.
16. “Instinct,” CBS, 8.12 million.
17. “Hawaii Five-0,” CBS, 7.97 million.
18. “American Idol” (Sunday), ABC, 7.23 million.
19. “American Idol” (Monday), ABC, 7.16 million.
20. “The Big Bang Theory” (Monday), CBS, 6.93 million.
ABC is owned by The Walt Disney Co.; CBS is a division of CBS Corp.; Fox is owned by 21st Century Fox; NBC is owned by NBC Universal.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More