ARRI Inc. has hired Randy Read as specifications sales manager for lighting, reporting to John Gresch, VP, lighting products. Read’s primary focus will involve building and managing a network of representatives to support the design and installation of ARRI’s lighting products in educational and broadcast television studios. His initial territorial coverage is North America.
Read comes to ARRI with over 20 years of experience as a lighting director, designer and manager in both theatrical and broadcast operations. While working for Christian Broadcast Network in Virginia Beach, he designed and managed one of the first complete broadcast studio conversions from conventional lighting to a total LED solution. Read will work closely with Michael Keppler, manager, lighting systems, who will continue to provide design and engineering support for ARRI lighting installations in the Americas.