Ramiro Raposo–who’s been with La Comunidad, the Buenos Aires office for the community, for the past 16-plus years–has moved stateside within the agency, joining the team in Miami as VP and the executive creative director for global brands, including Verizon and Mondelez.
“Ramiro is a global thinker with a special sensibility to truly understand brands,” said Joaquin Molla, founder and chief creative officer of the community. “I’ve had the privilege to work with him for more than 16 years, and there’s a reason for that. We respect, support and really challenge each other. He’s one of the key people who has made, and continues to make, the community what it is today and I’m grateful he’s here to push us into the next chapter. Having him join our team in the U.S. is a gift and I can’t wait to see what he does in his next.”
Raposo has more than 20 years of experience in the industry and has been part of La Comunidad since 2005, joining as sr. copywriter, continuing as a creative director, and then becoming creative general director. In 2011, Raposo took on the role of leading La Comunidad as a general manager and VP. Within this role, he not only led projects for large brands at a regional and global level, but also the operation in Buenos Aires together with Julieta Rey, regional managing director. Raposo held that leadership role until this recent transition.
“I love challenges and this is not only a great challenge on a professional level but also a personal one,” said Raposo. “This new role gives me the opportunity to continue to learn and grow as a creative leader, while also allowing me to take everything I’ve learned over the past 16+ years with the community to a new team with new creative adventures and challenges. My objective is clear, to put my energy into doing work that we’re proud of, work that resonates within culture, while also supporting growing talent and continuing to evolve the culture and company I’ve been part of for so many years.”
Raposo has created work for brands such as Coca-Cola, Corona, MTV, Rolling Stone, VH1, Volkswagen, Volvo, Wrangler, and more. He’s also earned awards recognition at Cannes, Clio, One Show, D&AD, San Sebastián, Ojo de Iberoamérica, and Círculo de Creativos Argentinos. Additionally, Raposo has been a jury member for a number of award shows, including One Show, Ojo de Iberoamérica, Fiap, Desachate LIA, Wave and Diente.
The Buenos Aires operation will continue under Rey´s leadership, seconded by Ramiro González Venzano, general manager.
In his new role Raposo will report to Molla.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More