Ralph Watson has joined CP+B, Boulder, as its chief creative officer, a role in which he will be responsible for all creative output from the agency. In December 2013, CP+B announced its migration to a more decentralized structure, giving their individual offices increased autonomy while still offering clients access to CP+B’s extensive global capabilities. The addition of a CCO allows CP+B, Boulder, to continue its momentum, while offering cohesive creative leadership and direction.
Prior to joining CP+B, Watson was with BBDO helping to lead the Bud Light campaign. Before that he was associate partner heading up the Goodby Silverstein office in Detroit and overseeing the Chevrolet account. During his career, he has worked from coast to coast in the U.S. including Leonard/Monahan, Team One, Arnold, and Saatchi & Saatchi NY. Watson has art directed and creative directed work for a wide variety of clients that has been repeatedly awarded at Cannes, One Show, Andy’s, Clios, Art Directors Club and D&AD with work for a number of clients including Miller High Life, Fruit by the Foot, and AT&T.
“Like many people in our business, I have always kept a really close eye on CP+B with a mixture of respect, admiration and at times almost hate. Hate stemming from jealousy and a desire to do what they have done–rewriting the rules of advertising to rules that we all now follow. They are creative, smart, honest, and fearless and the chance to once again rewrite the rules with them and do truly breakthrough, outrageously effective work is something I am incredibly excited to be a part of,” said Watson.
CP+B CEO Andrew Keller said, “Giving more autonomy to our creative leadership has really allowed our creative departments to gain momentum. Adding a chief creative officer specifically for CP+B Boulder will allow the Boulder creative department to maintain a vision and high standards for the work. Ralph is able to push media boundaries and create innovative advertising in exciting ways, which makes him a terrific addition to CP+B, Boulder. I can’t wait to see how we move forward in Boulder with Ralph at the creative helm.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More