Live-action production boutique Rakish has signed director Jaci Judelson for U.S. representation.
“Jaci always brings something soulful to her work, tapping into what makes us human and translating it in a natural, visually compelling way,” said Rakish co-founder/executive producer Preston Garrett. “I think part of Jaci’s talent comes from being confidently malleable in the way she can dial the aesthetic to the subject matter she is profiling.”
Judelson began her career working at Vogue before moving into documentary filmmaking. This melding of different backgrounds, along with the influence of the French new wave, has led Judelson to cultivate a style where the subject matter always leads her visual approach. The characters are what drive Judelson’s documentaries, as evidenced in her award-winning features including Undressed: Fashion in the Twentieth Century, Je M’appelle Greco, and Tina Barney: Social Studies.
Knowing instinctively how to find the realness in a moment that is actually crafted, Judelson uses visual cues that capture the subtle emotion, nuance, and messiness of everyday life. This has led to work for such varied brands as RAM, T-Mobile, L’Oréal, Visa, Mercedes-Benz, Evian, Match.com, Dove, and her Gatorade “Sisters in Sweat” campaign starring Serena Williams, which collected a Cannes Lion, two Clios and a One Show Award in 2019. Most recently prior to joining Rakish, Judelson had been repped by Park Pictures in the U.S. and U.K.
On the international front, Judelson is currently repped by Tempo Media in Germany, Soixante Quince in France, and Radke in Canada.
A homecoming of sorts, Judelson has an established working relationship with Rakish EPs/partners Garrett and Brad Johns. Judelson related, “I find as a director I can create my most meaningful and creative work when everyone is equally invested in the collaborative process. Brad and Preston are not afraid to get their hands dirty; they are passionate and invest wholeheartedly in the talent and projects they believe in.”
