By Kristin Wilcha

NEW YORK --

While the winners won’t be formally honored until a June 2 gala in New York, The Art Directors Club (ADC) unveiled the mix of work that scored kudos at its 84^th annual competition. The new ADC Awards wrinkle is a hybrid category, which recognizes content that communicates across a variety of platforms. The inaugural Gold Cube hybrid winner is a Rainier Beer campaign out of Cole & Weber/Red Cell, Seattle.

    The package included elements such as a cable access show, TV spots and Web executions that exhorted consumers to “Remember Rainier Beer.” A Silver Cube in the hybrid category was awarded to the American Legacy Foundation’s “Truth” anti smoking campaign out of Arnold Worldwide, Boston, and Crispin Porter + Bogusky, Miami.

Meanwhile, in the traditional spot sector, a pair of Gold Cubes–one for campaign, the other for single commercial–was awarded to a trio of Soken DVD spots out of Euro RSCG Flagship, Bangkok. “Kill Bill Kill Bill,” “Titititanic” and “X…X…X” won for campaign, while “Kill Bill Kill Bill” was honored singly. “Titititanic” was honored singly with a Silver Cube. Suthon Petchsuwan of Matching Studio, Bangkok, directed the ads. (Petchsuwan recently signed with Thomas Winter Cooke, Santa Monica, for U.S. representation.)

A three-spot adidas package comprising the ads “Nadia,” “Jesse” and “Haile,” out of TBWA/180, Amsterdam, which promoted the 2004 Summer Olympic Games, won a Silver Cube. Lance Acord of Park Pictures, New York, directed the spots.

The Vim Bleach spot “Prisoner” out of Zig, Toronto, scored a Gold Cube; The Perlorian Brothers of Reginald Pike, Toronto, directed the spot. (The helming team is represented stateside via Biscuit Filmworks, Los Angeles.)

The adidas spots “Carry,” “Unstoppable” and “Improvisation,” out of the San Francisco office of TBWA/Chiat/Day, were honored with a Gold Cube in the crafts/special effects category. Artisans at Digital Domain, Venice, Calif., created effects for “Unstoppable” and “Improvisation” while the effects on “Carry” were created by a team at Method, Santa Monica.

 

SILVER CUBES

“Russian Family,” part of the long-running “Got Milk?” campaign out of Goodby, Silverstein & Partners (GS&P), San Francisco, won a Silver Cube; Noam Murro of Biscuit Filmworks, Los Angeles, directed the spot.

Hewlett-Packard’s “Francois,” out of GS&P, directed by Francois Vogel of Paranoid Projects: Tool, was awarded a Silver Cube in the crafts/special effects category; effects were created by Zoic Studios, Los Angeles. Also scoring a Silver Cube in the category was the Citroen spot “Carbot,” out of Euro RSCG, London, and directed by Neill Blomkamp of Spy Films, Toronto. Effects were created by The Embassy Visual Effects, Vancouver, B.C.

“Laila,” “Long Run” and “Stacy” for adidas out of TBWA/180 and directed by Park Pictures’ Acord, scored a campaign silver Cube. “Laila” was additionally honored in the craft/special effects category. Digital Domain created effects for the spot.

    United Airlines’ “Interview,” out of Fallon, Minneapolis, won a Silver Cube in the crafts/animation category. Wendy Tilby and Amanda Forbis of Acme Filmworks, Hollywood, were the animation directors on the spot.

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