CLIENT
Kyocera Wireless Corp.
PRODUCTION CO.
Tate USA, Santa Monica.
Jason Reitman, director; Newton Thomas Sigel, DP; David Tate and Hugh Bacher, executive producers; Dan Dubiecki, producer. Shot on location in Vancouver, B.C.
AGENCY
VitroRobertson, San Diego.
John Vitro and John Robertson, creative directors; Jeff Payne, art director; KT Thayer, copywriter; Joyce Schmidtbauer, producer.
EDITORIAL
Radium, San Francisco.
Alan Chimenti, editor; Mahoko Kuramasu, assistant editor.
POST/VISUAL EFFECTS
Radium, Santa Monica and San Francisco.
Aladino Debert, creative lead; Deb Santosa, Chris Biggs, Val Sinlao, Aaron Wilson and Don Campbell, CG artists; Simon Mowbray and Colleen Brattessani, visual effects/Inferno artists; Mark Malmberg, on-set supervisor; Stacy Nimmo, design; Anastacia Feldman, executive producer; Dave Skaff, producer.
R!OT, Santa Monica.
Mark Wilkins, colorist.
AUDIO POST
Clatter & Din, Seattle.
Vince Werner, mixer; Kris Dangla, producer.
SOUND DESIGN
Clatter & Din.
Vince Werner, sound designer; Kris Dangla, producer.
THE SPOTS
Three :30s humorously showcase Kyocera’s multi-faceted yet easy-to-use cell phones. In "Vacuum," a nerdy college guy attempts to impress a girl with his cell phone’s "vacuum messaging" capability, as the girl points out her Kyocera phone’s text messaging function. He proceeds to show her his odd-shaped cell phone, which resembles a hairdryer. The phone sucks in a sheet of paper—which has his number on it—then shoots it out as a paper ball, which bounces off the girl’s face. Oblivious to her disgust, the boy winks at her and mouths, "Call me." At the end of the commercial, the doofus tries to send his phone number to another girl who’s walking by, but it results in his T-shirt being sucked into the machine. "Wireless phones by Kyocera," states the narrator. "All of the features. None of the hassle." "Robot Phone" shows two women at a club. One of them brags about the ease of using her cell phone. "I just dictate and it sends a text message," she boasts. The woman opens up her robot-like phone and says, "Thanks Mike. I had fun last night." The phone repeats the dictation back to her: "Thanks Mike. I have lip fungus." Enraged, the woman tries to re-record the statement, which only complicates matters. She winds up yelling, "I don’t have lip fungus!"—causing the music to stop and club-goers to stare. The robot tells the woman to "get over it." And in "Stunned," an office worker shows off his phone, which has a stun option. When the phone rings, he winds up zapping a co-worker instead. He later repeats the same mistake, pointing out that he forgot to shut off the stun feature.
Spots broke Aug. 16.
