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    RadicalMedia Signs Director Andy Hines For Spots, Branded Content, Music Videos

    By SHOOTUpdated:No Comments1843 Views
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    A scene from Logic’s “1-800-273-8255,” which earned a Best Music Video Grammy nomination in 2018. The video was written and directed by Andy Hines.
    NEW YORK --

    RadicalMedia has brought filmmaker Andy Hines aboard its roster for representation in the U.S. and U.K. spanning commercials, branded content and music videos. 

    Hines is a Grammy-nominated director who has worked with music performers ranging from Kanye West to Missy Elliott, Rosalía, Luke Combs and Keith Urban. Hines, who was previously repped by Sanctuary Content, has also directed campaigns for Nike, Uber and Maple Leaf Foods.
     
    Hines is a Canadian director based in Los Angeles.  He learned to see life through a camera frame from the age of six due to the influence of his photographer father.  After receiving his Masters in directing from The American Film Institute, Hines transitioned into directing music videos and commercials.  Hines caught his first break in the industry with A$AP Yams, making his first music video in the driveway of the artist’s house the very next day.  

    Hines’ range has never been limited by genre or style, moving freely between writing award winning narrative projects like Logic’s viral “1-800-273-8255” (nominated for the Best Music Video Grammy in 2018) to big performances like Lizzo’s “Tempo.”  The director’s work has garnered multiple MTV VMA Awards and nominations as well as five Cannes Lions including Gold for both commercials and music videos.
     

    Category:News
    Tags:Andy HinesRadicalMedia



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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