World Famous has hired Rachel Carlson as partner/executive creative director. Carlson will work alongside CEO Alan Nay and partner/managing director Chris Volckmann at the Seattle-based ad agency.
Carlson comes to World Famous from Mekanism, where she was creative director. While there, she created a spot featuring the first lactating breast seen on network TV for personal breast-care brand Frida Mom, which aired during the Golden Globes. And for Alaska Airlines, she returned the brand to its comedic roots with a rendition of Men Without Hats' appropriately themed new wave song “Safety Dance” that takes the form of a flight crew training video in which choreographed workers recited new COVID-19 safe flying measures as the lyrics.
Carlson worked several years as a freelance creative director/copywriter and full time at Crispin Porter + Bogusky, Doner LA, and Deutsch LA. She has received awards at Cannes, The One Show, AICP, D&AD, London International, and the Webbies for her work as a creative director and writer.
“Within minutes of first speaking with Rachel, I knew she was the creative leader we’d been searching for,” Nay said. “Her vision for how to grow a great creative company aligned perfectly with ours: nurture the creative culture, take really good care of people, and help brands get to smart creative solutions quicker by keeping the process simple, flexible, and collaborative.”
World Famous began as a production company in 2005 and evolved to meet the rapidly changing needs of modern advertisers. Far from a traditional shop weighed down by endless billable layers and unnecessary peripheral add-ons, World Famous aims to shorten the distance between brands and effective creative. Recent work includes an ongoing brand campaign for Amazon Web Services titled “Curiosity Kids”—an out-of-home campaign for Keep Music Live that took home a Judge’s Choice award at the ADDYs—as well as campaign work for REI, Equinox, Fire TV, Rover, and Make-A-Wish Foundation.
“When Alan and Chris told me the vision for World Famous—a creative agency without the complications of the old guard—I was sold,” Carlson said. “The traditional model isn’t working for everyone—so we’re simplifying it. Creatives get to create, and our clients will reap the benefits.”