Quantum Corp. (NYSE: QTM) announced that Alex Grossman, the company’s vice president of media and entertainment, will present “How Storage Efficiencies Enhance Content Production” at the Storage Visions 2016 conference. Grossman will examine challenges presented by a changing media production landscape, explain the shortcomings of general-purpose, IT-centric storage in addressing modern workflow demands, and discuss how the latest advances in workflow-optimized storage are aiding companies of all sizes in achieving greater production flexibility and efficiency. He will also share insights on how this new technology enables users to consolidate and simplify the addition of clients, ease configuration and maintenance issues and establish a powerful platform for the tools and applications that support their business.
His Storage Visions presentation is slated for Tuesday, Jan. 5, 1 pm PT, at the Luxor Hotel in Las Vegas.
“Today’s ‘always-on’ society, with video expected everywhere, anytime and on any device, places unprecedented demands on content producers and their storage infrastructure,” said Grossman. “The Storage Visions 2016 conference offers media production companies a valuable opportunity to learn about the latest storage technology and the ways in which the right solution can significantly enhance and accelerate the production workflow.”
The two-day Storage Visions 2016 conference will feature keynote presentations from industry leaders, as well as sessions and exhibits highlighting the latest architectures in memory and storage technologies.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More