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    Pulse signs director Rodrigo Saavedra for spots, branded content in U.K.

    By SHOOTUpdated:No Comments1429 Views
    LONDON --

    Brazilian director Rodrigo Saavedra has joined Pulse for representation in commercials and branded entertainment in the U.K. Saavedra’s spot credits span such brands as Budweiser, Chivas Regal, Nissan, Mizuno and Volkswagen. His interactive spot for the latter earned a Film Craft Silver Lion at this year’s Cannes festival, in addition to a Bronze Lion for a viral ad he directed for Scrabble.

    Prior to directing full time, Saavedra cut his commercial credentials in senior creative roles for various agencies, including Mother London, independent Africa Brazil, W+K Amsterdam and Santo Buenos Aires. With this experience, Saavedra not only saw first-hand how production played a vital role in bringing a concept to life, adding layers to a script to take it to the next level, but also gained a solid understanding of the demands creatives are under and how to work in a way that would both support and enhance their vision.

    Saavedra said, “I have always considered myself to be a U.K. creative, having spent many years working agency side in London, and am excited to be working with Pulse to further cement my directing profile here. Pulse is one of the freshest companies I have come across, and I saw a synergy between the ways we both approach work, alongside a mutual commitment to quality.”

    Tags:PulseRodrigo Saavedra



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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