Publicis Seattle has hired Lori Davis as EVP, executive business director. Davis will become both the account and business lead on the agency’s T-Mobile account. She will be responsible for sustaining, growing and optimizing the T-Mobile business – from account management and hiring to operational oversight of creative development and production. Davis will report to agency CEO Scott Foreman.
Prior to joining Publicis Seattle, Davis was managing director at Minneapolis-based ad agency Barrie D’Rozario DiLorenzo, where she led integrated planning for clients such as Dell, Rosetta Stone, and United Health Group.
Earlier in her career, Davis was VP of marketing at Activision (Minneapolis), where she provided global strategic leadership over all brand marketing activities for the licensed business unit of Activision. The unit publishes some of the most iconic brands in the interactive entertainment industry, including Marvel, Transformers, James Bond, Tony Hawk, The Walking Dead and Family Guy. While there, Davis’ team brought home awards for campaigns on major video game launches such as The Amazing Spider-Man, Transformers Fall of Cyberton, Goldeneye Reloaded and Prototype 2.
Davis also spent three years at Martin Williams, Minneapolis, as SVP, director of engagement, overseeing the account planning, media, CRM, social strategy and analytics disciplines. During this time, she worked on campaigns for Payless Shoe Source, Raymond James Financial Services, Marvin Integrity Windows and Finnegans Irish Amber Beer.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More