CLIENT
Heineken.
PRODUCTION CO.
Hungry Man, bicoastal/
international.
David Shane, director; Joost Von Starrenburg, DP; Stephen Orent, partner/executive producer; Caroline Gibney, executive producer/head of production; John Marx, line producer. Shot on location in Williamsburg, N.Y.
AGENCY
Publicis, New York.
Peter Nicholson, chief creative officer; Howard Willmott and Duncan Marshall, executive creative directors; Joshua Greenspan and Brian Platt, copywriters/ art directors; Jocelyn Orner, producer.
EDITORIAL
MacKenzie Cutler, New York.
Eric Pommert, editor.
POST
Schmigital, New York.
Matthew Monson, online editor.
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
AUDIO POST
MacKenzie Cutler.
Marc Healy, mixer.
THE SPOT
In "Three Little Words" (:30), a guy sits on a sofa with his arm draped across his sleeping girlfriend’s shoulders. He looks at her and seems to be thinking, then looks away. A few seconds later, he peers at her again, still looking pensive. Finally, he turns to her and says, "I love you." She responds by giving him a hug. The move releases the man’s trapped arm, which is gripping a bottle of Heineken. An onscreen super reads: "For emergency use only." The spot features Chris Isaak’s "Wicked Game" as the soundtrack.
Spot broke in February.
