Publicis Groupe and TikTok have entered into a global partnership to help brands tap into emerging shopping trends on TikTok. Publicis is the first global agency group to partner with TikTok to bring the power of commerce and education to brands and marketers; as TikTok’s founding commerce agency partner, brands will benefit from unique learning opportunities, insights, and strategic counsel centered around driving product discovery and purchase intent on the platform. Publicis clients will also test TikTok’s new commerce products, capabilities and creative solutions.
TikTok’s Community Commerce is the blend of community, entertainment, and shopping that makes product discovery so unique on TikTok. Ahead of the 2021 holiday shopping season, Publicis clients will be chosen to participate in TikTok’s first-ever “Community Commerce Sprint,” a bespoke incubator program that will prepare brands to create impactful commerce campaigns for TikTok ahead of the holidays. Through this multi-week program, participants will receive access to cross-functional support and coaching on Community Commerce best practices from dedicated TikTok teams.
The collaboration will also focus on identifying shopping trends and understanding what inspires consumers to share and purchase products on the TikTok platform. As a part of the partnership, Publicis clients will be seminal to fielding data-driven insights, supported by WARC research, and best practices to apply to their future commerce strategies.
“TikTok charged into the world of entertainment virtually overnight, but its role in evolving consumer shopping patterns, and creating instant groundswell, is what’s caught our attention,” said Helen Lin, chief digital officer, Publicis Groupe. “Incredible opportunities exist at the intersection of content and commerce, especially when endorsed with a sense of community and authenticity that grows organically on TikTok. We are thrilled to partner with TikTok to lead the charge in Community Commerce, bringing a unique suite of capabilities to Publicis clients around the globe.”
Just one example of Community Commerce in action is the #TikTokMadeMeBuyIt hashtag, which showcases the products the community discovered on TikTok, generating more than 3.8 billion views to-date. Assorted brands have reaped the benefits of community-driven, organic trends on the platform like #TikTokMadeMeBuyIt through real-time engagement and action; through this partnership, Publicis Groupe and TikTok can dive deeper into what drives Community Commerce on the platform and give brands tools and resources to drive sales by proactively and intentionally engaging with the platform’s community.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More