Marketing agency Public Label, North America has brought Bruce DeFrees aboard as executive creative director and Emil Czarnowski as group creative director.
Prior to joining Public Label, DeFrees worked client-side and agency-side in a variety of creative roles, most recently as the executive creative director at E&J Gallo Winery, the world’s largest winery with a portfolio of more than 150 brands. During his five years with Gallo, DeFrees led the Creative Activation studio to deliver best-in-class, shopper-focused solutions.
DeFrees’ agency experience encompasses more than 20 years of creative leadership, touching on live events, branded entertainment, experiential marketing, integrated campaign development and global retail marketing for a wide-ranging roster of CPGs, corporations and media properties. A few of the highlights include American Idol, Harry Potter, Treasure Wine Estates, Coca-Cola, M&M Mars, Warner Bros., Pabst and Wendy’s.
Czarnowski is a Manhattan-based, NY-native specializing in strategy, design, and innovative brand solutions. He has spent more than 15 years developing experiences that live in both the real world and the digital space. Czarnowski has served as a creative executive servicing Fortune 500 brands like Pepsi, Nestle, Heineken, Diageo, L’Orรฉal and LVMH, across their portfolios of brands. He has been an agency lead at New York creative shops like TracyLocke, Mirrorball, Magnetic, and MKTG, and has even worked abroad delivering international work in Paris and Singapore.
Based in Denver, Public Label also maintains offices in Toronto and New York.