CLIENT
Mercedes-Benz USA/C240.
PRODUCTION CO.
F.M. Rocks, Santa Monica.
Dave Meyers, director (he’s since joined bicoastal/international @radical.media for spot representation); Claudio Miranda, DP; Nancy Osborne, executive producer; Ron Mohrhoff, producer. Shot on location in Encino, Calif.
AGENCY
Merkley Newman Harty|Partners, New York.
Andy Hirsch, creative director; Abi Aron, copywriter; Aaron Eisman, art director; Adina Sales, producer.
EDITORIAL
P.S. 260, New York.
JJ Lask, editor.
POST
Company 3, New York.
Tim Masick, colorist.
R!OT Manhattan, New York.
Ted Pishko, online editor.
AUDIO POST
Sound Lounge, New York.
Philip Loeb, mixer.
MUSIC
Amber Music, New York and London.
Augustus Di Cadallic, arranger.
THE SPOT
In the :30 "Songs," young people are shown in various scenarios—at a party, in a diner, driving a Mercedes-Benz C240—while songs containing lyrics mentioning Mercedes-Benz (Janis Joplin’s "Mercedes Benz" and Pebbles’ "Mercedes Boy," among others) are heard. Joe Mantegna’s voicover states, "Now you can listen to songs about a Mercedes from behind the wheel of one. Value. Unlike any other."
Spot broke June 15.