CLIENT
Panasonic Photophone.
PRODUCTION CO.
Tombo Films, Hollywood.
Jerry Brown, director/DP; Fred Porter, executive producer; Tima Surmeliogro, line producer. Shot on location in Los Angeles and Malibu, Calif.
AGENCY
OceanGroup, New York.
John Short, chief creative officer/art director; Lee Zimmerman, executive producer/music producer; Harris Davis, copywriter; Karl Dunn, creative director.
EDITORIAL
PS 260, New York.
Maury Loeb, editor; Bill Byrne, assistant editor; Michelle Thibeault, executive producer.
POST/VISUAL EFFECTS
PS 260.
Sarra Idris, graphic artist.
ColossalVision, New York.
David Niles, online editor/color correction; Stanley Tang, graphic artist.
AUDIO POST
Sound Lounge, New York.
Rob DiFondi, mixer.
MUSIC/SOUND DESIGN
Zen Music, New York.
David Wolfert, composer/sound designer.
THE SPOTS
"Life Before His Eyes" (:30) shows a woman in her bedroom taking flirtatious pictures via her Photophone, and sending them to a young man who begins to do the same. The flirtation comes to a halt when his actual girlfriend asks him, "Who’s on the phone?" The last few minutes of his life flash before his eyes in a quick-cut montage of the phone flirt in provocative poses. "Ready To Go" (:30) features the same scenario, but ends with the man’s girlfriend appearing and asking him if he’s ready for their date. He guiltily snaps the phone shut and says, "Oh yeah." The spots also promote a mail-in rebate, which is available from AT&T Wireless.
Spots broke March 23.