Gender pay disparity, sexual misconduct and the need for diversity & inclusion are issues that have started to be dealt with meaningfully. While the industry has made strides to address these issues, there’s still a long way to go. What policies do you have in place or plan to implement or step up in order to make progress on any or all of these fronts?
Modern brands actively seek talent and narratives that genuinely reflect society, enabling authentic connections with consumers. These directors’ multicultural experiences and sensitivities permeate every aspect of their work and collaborations, establishing a genuine bond with diverse audiences. They possess a meticulous attention to detail, even in areas that may be overlooked by others. For instance, when it comes to casting multicultural talents, having individuals behind the camera who comprehend cultural nuances, lighting techniques, and the subtleties of diverse skin tones is essential.
However, promoting diversity in the media should not be forgotten behind the camera. Our objective is to sustain this positive momentum and cultivate a well-balanced roster through future signings. Yet, the most significant challenge lies in gaining acceptance and respect for these new voices in production. We still sometimes encounter condescending questions during certain creative calls, particularly in settings lacking diversity. It is crucial for us to push harder, firmly establish boundaries, and ensure our directors are treated with the utmost care during preparation and on set. Even though there is a growing demand for diversity and female talent, deeply ingrained patterns and behaviors take time to evolve.
Tell us about significant creative, filmmaking or tech talent you’ve recently brought into your company–including from those groups underrepresented in the industry–and what drew you to him, her and/or them. If this was talent new to the industry, how did you go about “discovering” him, her and/or them?
We are dedicated to diversifying our roster and investing in talent development. Our two most recent director signings are women: Cali Bondad, an Asian American, and Agos Bruera, a director from Argentina based in Mexico City.
Cali brings a wealth of experience beyond her years, approaching creative challenges fearlessly and collaborating seamlessly with both clients and on-set teams. She possesses a fresh perspective and a relentless pursuit of perfection, all while maintaining a positive and enjoyable atmosphere. Additionally, her background in agencies ensures effective fulfillment of our clients’ needs.
Agos adds a breath of fresh air to our roster. Coming from Argentina, a thriving hub of emerging talent, she has learned from some of the country’s best. Her comprehensive understanding of the industry spans from treatments to art direction, cinematography, casting, and even digital culture. Furthermore, her skills extend beyond directing, as she is also involved in music and painting, naturally captivating those around her with her coolness.
As the owner of a self-taught production company, I have always resonated with young and ambitious talents, the underdogs, and the trendsetters who revolutionize the industry. Both Cali and Agos perfectly embody this spirit, and we are thrilled to have them on our roster.
