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    Production Companies Blink and m ss ng p eces Enter Into Immersive Partnership

    By SHOOTNo Comments16 Views
    A scene from the Sphere's launch film experience, Darren Aronofsky’s “Postcard from Earth,” which m ss ng p eces helped bring to fruition in collaboration with Sphere Studios.
    NEW YORK & LONDON --

    U.S.-based m ss ng p eces and London-based Blink have officially entered an innovative new partnership that looks to transform the landscape of immersive storytelling and experiential work in the U.K.

    This collaboration between two forward-thinking production companies will create a direct pipeline for bringing the most cutting-edge, immersive content to life. With a shared commitment to groundbreaking craft and nurturing unique talent, Blink and m ss ng p eces are poised to unlock new creative possibilities for brands and agencies.

    Through this partnership, Blink will gain full access to m ss ng p eces’ award-winning immersive practice, which specializes in the intersection of technology and storytelling. From VR to AR, AI to interactive experiences and pop-up events, m ss ng p eces has redefined what’s possible in the digital and experiential space, and now their expertise will mix with Blink’s creative and award-winning roster in the U.K.

    “We’ve always pushed the limits of what technology can do for storytelling,” said Kate Oppenheim, managing partner at m ss ng p eces. “Our work with brands and agencies has shown us how powerful immersive media can be in making an emotional connection with audiences. With this partnership, we’re bringing that same spirit of innovation to Blink’s incredible roster of directors, and we can’t wait to see how we can elevate U.K. campaigns together.”

    Mike Woods, head of immersive at m ss ng p eces, brings over two decades of expertise in immersive media to this collaboration. Under his guidance, Blink’s directors will be empowered to experiment with everything from mixed reality to VFX, enhancing their ability to create boundary-pushing campaigns for U.K. agencies and brands. Acclaimed immersive directors Annie Saunders, Aramique, Hyphen-Labs, Ash Baccus-Clark, Hexagram, and Yung Jake will now also be available for U.K.-based projects, opening up a world of possibilities for future campaigns.

    “The immersive space is currently where some of the most exciting creative opportunities lie,” said Paul Weston, managing director at Blink. “Our directors have always thrived on pushing the boundaries of what’s possible, and this partnership will give them new tools to craft experiences that engage audiences in ways they’ve never seen before. I’m really excited to bring m ss ng p eces talent and experience to agencies and clients here in the U.K. and redefine what storytelling and brand experiences look like in the immersive age.”

    With the UK market increasingly hungry for innovation and new ways to connect with audiences, the timing couldn’t be better. This partnership is designed to help brands and agencies explore the full potential of immersive technologies, from digital to experiential and beyond. Already, both companies have seen how immersive campaigns can drive deeper engagement, delivering emotional, culturally resonant experiences that stay with audiences long after the screen fades.

    This partnership is set to bring exciting developments to the U.K. market in the coming months. Blink and m ss ng p eces are already in talks with several U.K. brands about upcoming projects that will leverage the full power of immersive technology. This is just the beginning of what the companies hope to be a game-changing collaboration in an area that will help shape the future of advertising and experiential media.

    Category:News
    Tags:Blinkm ss ng p eces



    Wrestling With The Ghosts of Director Malcolm Washington’s “The Piano Lesson”

    Tuesday, November 19, 2024

    The piano on the set of "The Piano Lesson" was not a mere prop. It could be played and the cast members often did. It was adorned with pictures of the Washington family and their ancestors. It was, John David Washington jokes, "No. 1 on the call sheet."

    "We tried to haunt the piano itself, to charge it with that kind of spirit," says Malcolm Washington, the film's director and John David's brother.

    In "The Piano Lesson," August Wilson's 1987 play, the piano is a central symbol of heritage, the past and survival. In 1930s Pittsburgh, it sits, unplayed, in the home of Berniece Charles ( Danielle Deadwyler ), having been passed down as a family heirloom from the days of slavery. But Berenice's visiting brother, Boy Willie ( John David Washington ), wants to sell it to buy the Mississippi land upon which their ancestors once toiled as slaves.

    "The Piano Lesson," which is currently playing in theaters and debuts Friday on Netflix, is an impassioned family drama but it is also a profound ghost story. For the Charles family, wrangling over the piano is a reckoning with their family's past, and the legacy of slavery. At its bone-rattling crescendo, it's an exorcism.

    "It's an exorcism and a possession," says Deadwyler. "You're releasing the thing that never worked and inviting in the thing that was always present but you might not have known."

    Adapting "The Piano Lesson," a play about ancestors and heritage, was fittingly a work of family. It's the third in a sterling string of Wilson adaptations produced by Denzel Washington, following "Fences" and "Ma Rainey's Black Bottom." But it's the first Washington mostly left to his family to make.

    "Costanza, August's widow, came to me I don't know how many years ago and asked me to... Read More

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