ProdCo has signed director Alice Kunisué for representation in the U.S. and U.K. spanning commercials, branded content and music videos. This marks the first U.S. representation for Kunisué who was previously handled in the U.K. by Friend. She continues to be repped in France by Mirror Mirror and in Amsterdam by Halal.
Kunisué has already wrapped a ProdCo-produced music video for Peggy Gou’s track “Lobster Telephone.” Kunisué, known for her artistic vision and multifaceted talents, brings a playfulness and spontaneity to complement the energy of the track.
The video starts with six guys magically popping out of the water. As they awkwardly dance to the beat, they spot Gou from afar and become instantly mesmerized. They engage in courtship ritual-like dances to try to impress Gou, the Lobster Goddess. The textured cinematography, costumes and unique environment transport us into a parallel realm while carrying the playful vibe of the track.
“I think anyone who meets Peggy feels instantly charmed and entertained by her wit and humor,” said Kunisué. “It just came very naturally to bring that playful aura into a story.”
Kunisué is a director, photographer, illustrator, painter, animator, and art director. Born and raised in Tokyo, Kunisué later moved to Montreal for school before settling in Paris, where she has worked with brands such as Google, Hermès, Christian Louboutin, and Nike. Kunisué’s visual style has evolved from her artistic experiments with cut-and-paste techniques, loops, and illustrations, creating a multilayered and multidimensional feast for the eyes. Her work is characterized by whimsical, natural humor, and a vibrant visual language.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More