PRL Lighting, provider of premium LED lighting for professional and avid amateur photographers and videographers, has unveiled its new product line. Founded by industry vets Rudy Pohlert and Pat Ralston, PRL is rolling out the LUSTRA 50™ high performance LED panel fixture. The LUSTRA 50 provides high-intensity output for continuous, full-spectrum lighting in a variety of situations.
The LUSTRA 50 combines LED surface mount technology (SMTs) and engineered TIR optics with an integrated dimmer and a simple, ergonomic design to deliver optimal intensity and full dispersion of light across the color spectrum.
Continuous light allows photographers to make real-time adjustments to lighting setups, eliminating the guesswork involved when using strobes and flash. Portraits, wedding, food, beverage, product stills, and corporate imagery all benefit from the “what you see is what you get” technique of continuous lighting.
“Our primary objective for launching PRL Lighting is to enable photographers and videographers to capture superior images,” noted Pohlert. “Full dispersion of light across the spectrum, high output, ergonomics––every choice we have made has been in service of the creative vision. The LUSTRA 50 fills the need for a high-quality, reliable source for dimmable, flicker-free continuous lighting.”
The LUSTRA 50 offers a full 100% dimming range, powered by an internal microprocessor, guaranteeing a completely flicker-free performance at any frame rate or shutter angle. Each fixture is paired with a dedicated 12V power supply and incorporates circuitry for portable power via a Sony NPF L-series 7.2V DV battery.
Optional PRL Accessories include the LUSTRA 50 SofBox™, which expands the photographer’s tool kit by offering a wrap-around look with a single fixture when used as the key light source, and by creating separation or providing fill and edge lighting when used as a secondary source. The LUSTRA 50 FilterSet™, consisting of three distinct filters, may be used to improve the color rendition and quality of images.
“The LUSTRA 50 augmented with a SofBox or FilterSet is the perfect complement for photographers shooting static in-studio or on location, capturing video, or shooting news on the go,” added Ralston. “We are excited to bring this first product to market and look forward to advancing lighting technology for artists across many disciplines.”
Britt Nolan Named CCO For McCann Worldgroup, North America
Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.
Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.
“Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”
Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More