The more things change, the more they remain the same. That’s evident in this spot in which a father and son are seated side-by-side one morning at the kitchen table. Their actions parallel one another, underscoring that in some respects the generation gap isn’t quite as wide as we’ve been led to believe.
The boy has opened a box of cereal, turning it over and jiggling its inner seal container, digging his hand in as he tries to find the hidden prize. Meanwhile, the grown man is doing much the same with his morning newspaper, moving it about, pulling out sections in an attempt to find something–though at the moment, we’re not quite sure what.
Finally, both reach their goals. The lad has gone through a box of “Tasty Puffs” to pull out a toy trinket of some sort wrapped in paper. Meanwhile, the dad has found Sidekick, the Boston Globe‘s new pullout section containing, as a voiceover relates, comics, puzzles, entertainment and more.
“Have some fun with it,” continues the voiceover in reference to Sidekick. We then see closing shots of the Sidekicks section and then an edition of the Boston Globe.
The :30 was directed by Josh Miller of Little Minx@RSA, Los Angeles, for Hill Holliday, Boston.
Rhea Scott and Marjie Abrahams executive produced for Little Minx, with Paige Seidel serving as producer. The DP was Joe Zizzo.
The Hill Holliday team consisted of executive creative director Kevin Moehlenkamp, creative directors David Gardiner and Joe Berkeley, art director Joel Davis, copywriter Kevin Botfeld and producer Kellie Heartwell.
Editor was Joel Walker of of Bubble@Hill Holliday. Colorist was Mike Pethel of Company 3, Santa Monica. Audio post mixer was Brian Heidebrecht of Soundtrack, Boston.
Sound designer was Jon Klok of Agent Jackson, New York. Music was licensed from Propeller Music, New York. Bob Stephenson and Kurt Doss were the principal actors in “Prize.”
