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    Prime Focus Technologies joins Media & Entertainment Services Alliance (MESA) advisory board

    By SHOOTUpdated:No Comments855 Views
    LOS ANGELES --

    Prime Focus Technologies (PFT), the technology arm of Prime Focus, a media services leader, has joined the advisory board of the Media & Entertainment Services Alliance (MESA). PFT will be working with MESA on its mission to support service providers in building efficiencies in the creation, production and distribution of physical and digital media and entertainment.

    “As a prominent Cloud solutions provider in the M&E [Media & Entertainment] industry, Prime Focus Technologies is constantly looking for ways to advance the development of supply chain infrastructure, content securities and innovation in the industry,” said Ramki Sankaranarayanan, PFT founder and CEO. “Forums such as MESA are critical to the M&E industry as a whole through advocacy efforts, market research and opportunities to interact with other key members.”

    MESA’s expansive range of services includes the development and support of special interest groups, events, media and numerous initiatives. Through these pillars, MESA provides support to its members throughout the year in multiple ways while facilitating collaboration and ongoing discussions.

    This new partnership comes shortly after the announcement that PFT has signed a deal with HOOQ, a joint venture between Singtel, Sony Pictures Television and Warner Bros. Entertainment. PFT’s Operations Cloud, part of the CLEAR Media ERP Suite will help package and deliver content on HOOQ. CLEAR Operations Cloud helps M&E companies deal with volume and speed needs to service content demand from the growing number of digital outlets globally.

    “Prime Focus Technologies is making great strides in advancing the way media and entertainment companies adjust to the digital consumer and we are thrilled to have them join us,” said Guy Finley, executive director, MESA. “Their presence will be key as conversations about the digital age and developing technologies continue to move forward.”

    PFT’s clientele includes The Walt Disney Co., 21st Century Fox-owned STAR TV, Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Relativity Media, Legendary Pictures, Starz Media, Lionsgate, A&E TV Network, Crown Media Family Networks, and FX Networks.

    Prime Focus is listed on the NSE and BSE in India.
     

    Tags:Media & Entertainment Services AllianceMESAPrime Focus Technologies



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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