Creative and technology studio Preymaker has signed Rob Petrie who assumes the wide gamut title of “creative.” He brings 20 years’ experience as an award-winning artist, director and creative director to Preymaker, one of the first 100% cloud native creative studios. Preymaker utilizes an advanced custom cloud-based platform that creates content entirely in the cloud.
Petrie started his career in London, moved to New York and shortly after rose up the ranks to head of 3D and finally creative director at The Mill. He also was on staff at MPC as creative director and freelanced at various studios in both New York and Los Angeles. Work highlights include collaborations with A-list directors on award-winning advertising campaigns such as Sony PlayStation’s “Greatness Awaits” launch, Johnnie Walker’s “Rock Giant” and OFFF Design Festival’s opening title sequence. He also has directed commercials for Ubisoft’s Assassin’s Creed, Bethesda’s Doom and Sega’s Company of Heroes, and led visual experiences and design projects for Lady Gaga, Depeche Mode, Radiohead and Daft Punk. Throughout his career, Petrie has partnered with top agencies including BBH, BBDO, Wieden + Kennedy, Grey New York,and HudsonRouge.
“I joined Preymaker because of the possibilities in technology, real-time platforms and overall creativity,” said Petrie. “Preymaker is in an amazing position to create original content and tap into exciting partnerships in technology. My goal in my new role is to help build what is and will continue to be an amazing and truly collaborative place to work, growing an exemplary culture of creativity and expression and exploring opportunities in many different fields of the arts. I have a long list of ideas in my head that I can’t wait to share with our team.”
Angus Kneale, chief creative at Preymaker, shared, “Rob is an exceptional talent. And talent is Preymaker’s most valuable asset. We are building a future-facing company that can tackle the most complex creative and technical challenges. What makes us unique is the way we leverage technology and our agile creative ability. I have had the opportunity to work with Rob in London, New York and now Los Angeles, and have always found him to be not only an accomplished artist, but a passionate, exceptional creative who can collaborate with anyone. He will be a valuable resource for Preymaker and our clients.”
This past year, Preymaker has had a strong start; they were part of the team that created Grey London’s Volvo “Ultimate Safety Test,” directed by Ivan Zacharias, just honored with a Cannes Silver Lion. Since opening its doors last fall, Preymaker has worked on content for high-profile brands including Lincoln, Comcast Xfinity, Volvo, Macy’s, U.S. Cellular and Army National Guard, and with agencies such as McCann, BBDO, 72andSunny and Johannes Leonardo. The company also has collaborated with directors Peter Thwaites, Kathryn Bigelow, Guy Shelmerdine and Henry-Alex Rubin, among others.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More