The full agenda for SHOOT‘s two-pronged event that can help get attendees “plugged into the future”–the daytime Directors/Producers Forum, and the evening’s 9th annual New Directors showcase on Tuesday, May 10, at the DGA Theatre in New York City–has been set with a lineup of notables from different sectors of the business who will offer varied perspectives and informed takes on key issues as well as on creative and business aspects of the industry. The day and evening sessions will provide the opportunity to meet up-and-coming directors, mingle with industry friends and make new contacts. Directors, cinematographers, production company executives, ad agency creatives & producers, brand marketers and other members of the commercial, TV and film production and post communities will be in attendance.
Here’s a preview of what’s on tap, first for the Directors/Producers Forum from 9:30am-4:15pm, which will feature a series of panel discussions and Q&A sessions featuring leading directors, agency creatives, production company entrepreneurs, and other top-drawer artists and executives who will share their expertise. The schedule breaks down as follows:
—9:30-9:50am Attendees check in at the DGA Theatre
—10am Welcome Remarks
–10:15-11:05am Entering Another Dimension
While 3D has become a force in cinema, it’s only just starting to make inroads into the consumer/home entertainment world but the long-range implications of that encroachment should carry substantive weight in the advertising/marketing sector. Should companies be preparing for this possibility? What have leading houses done thus far? Technology is also making 3D viable in special venue, out-of-home experiences–we’ll examine that arena as well. Panelists address 3D prospects and how much of a priority it should be for the ad industry. Plus see some cutting edge, thought-provoking 3D work.
Moderator: Bob Goldrich, Editor, SHOOT
Panelists:
–Josh Cohen, president/CEO, Pearl Media
—Barney Cokeliss, director, RSA Films
—Nick Iannelli, VP, Deluxe Post Production, Toronto
—Jane Jacobsen, co-founder & executive producer, 3DFilmland
—Jackie Lee, VP of Features, Company 3
—James Stewart, producer/director, Geneva Film Company, Toronto
–11:15am-12:15pm The Media Are The Message–Transmedia, Social Media, Digital Media, Integrated Media
New platforms and combinations thereof–as well as different forms of content for them–continue to emerge and evolve. This panel offers multifaceted perspectives on that evolution and how it is affecting the production, ad agency and client communities. How are traditional media and new platforms meshing? What philosophies and approaches are surfacing to help connect brands with the right audiences? What lessons are we learning about the coming together of art and commerce, advertising and entertainment? Get a handle on where you and your company fit and how you can leverage your expertise across varied media.
Moderator: Bob Goldrich, Editor, SHOOT
Panelists:
—Gaston Legorburu, co-executive director, worldwide chief creative officer, SapientNitro.
—Massimo Martinotti, director/principal, RedMagmaMedia
—Marty Orzio, chief creative officer, Gotham, NY
—Doug Scott, president, OgilvyEntertainment
—Kevin Roddy, chief creative officer, Publicis & Hal Riney
–12:30:1:15pm Casual Conversation & Lunch downstairs at the DGA
–1:30-2:30pm Production Companies: Modelmaking
What business models are taking shape for production houses? How are so-called “traditional” companies adapting to more diverse content needs for a more diverse array of platforms? What new breeds of production house have hit the scene and what is the thinking behind how they’re structured? What does the entrance of traditional talent agencies and entertainment companies into the marketing sector mean for marketers and traditional commercial production suppliers? We’ll canvas such issues and compare hybrids vs. specialty houses, in-house resources vs. and/or complemented by partnerships, a work-for-hire model vs. content equity. Get a more well-defined sense of how production companies are fine-tuning their businesses and offerings so as to attain the best niche for themselves and their company.
Moderator: Jeffrey A. Greenbaum, partner in the Advertising, Marketing, & Public Relations group and Managing Partner at Frankfurt Kurnit Klein & Selz (and SHOOT Legalease columnist).
Panelists
—Tim Case, founder/managing partner, Supply & Demand
—Aaron Duffy, creative director/partner, 1st Ave. Machine
—Fran McGivern, managing director, executive producer, Acne Production
—Tim Piper, creative director/co-owner, Piro
—Paul Prince, CEO/founding partner, The Sweet Shop & The Rumpus Room
–2:30pm-3:15pm Social Advocacy: Sponsored Content
Many are grappling with the business model for sponsored content, how to leverage and monetize it properly. But at times lost in the shuffle is the power of such content to do good and contribute to the betterment of our society. In this session we examine the anatomy of NBC’s Child Hunger Ends Here, a program that brought together Al Roker Entertainment, NBC, Feeding America and ConAgra Foods. During the airing of the program, ConAgra commercials ran that were directed by Joe Pytka. How does a project get packaged to raise not only public awareness of an issue but also funds to help solve a profound societal problem? Hear from Al Roker and others involved in the process and see what lessons are to be learned that can be applied to the sponsored content world.
Moderator: Bob Goldrich, Editor, SHOOT
Panelists
—Tracie Brennan, VP, Production & Operations, Al Roker Entertainment
—Bruce Kallner, sr. VP, Strategic Sales & Marketing, NBC Universal, Local Media
—Maria Paone, sr. director, Strategic Sales/Marketing, NBC Universal
—Al Roker, president & CEO, Al Roker Entertainment
—Shana Scott, executive producer/showrunner, Child Hunger Ends Here
–3:20-4:05pm
Turning the Tables: Q&A with director Danny Levinson
You likely know Danny Levinson as a noted director as well as the president of a leading production house, Moxie Pictures. But as of late, he’s added the calling card of interviewer/host via his audio podcast, Moxie Radio, which launched earlier this year on iTunes. In the bimonthly podcast, Levinson engages high profile guests from the filmmaking world in casual yet thoughtful conversations on varied topics.
Well this time we turn the tables and Levinson is the guest, interviewed by SHOOT editor Bob Goldrich. We’ll talk about his career, the business model for Moxie Pictures, how he and the company have adapted to a changing industry landscape, its infusion of feature filmmakers (including Wes Anderson, Cameron Crowe, Jim Sheridan, Kevin Smith and John Waters), and its production of such long-form feature fare as director Errol Morris’ latest documentary Tabloid. As a director and executive, Levinson brings both creative and business perspectives to the table.
Plus, you’ll get the chance to “interview” Levinson as he will field questions from the audience. Gain insights into commercialmaking, branded content, political messaging, talent management and developing directorial careers.
On the latter front, we’ll also visit briefly with director Lena Beug who’s on the Moxie roster. She first gained widespread industry recognition when she earned inclusion into SHOOT‘s 2006 New Directors Showcase.
—4:15PM: SHOOT Directors/Producers Forum Adjourns
Attendees have brief break to check in with their offices, catch up on emails/calls or explore the city. Attendees are asked to be back at the DGA Theatre for New Directors Showcase Check-in between 5:30-5:50PM
The New Directors Showcase Agenda: 6:00pm-10:00pm
5:30-5:50pm – Attendee Check in
6pm – Welcome from SHOOT & the DGA
6:15 -7pm – Screening of the 2011 9th Annual SHOOT New Directors Showcase Reel
7:00-8pm – “Meet the New Directors” Panel
Six of the New Directors in the Showcase will share their backstories & aspirations.
Two industry pros provide industry perspective:
>Tor Myhren, president and chief creative officer of Grey New York
>Mindy Goldberg, managing partner and founder, Epoch Films
8:15-10pm – After-party downstairs at the DGA.
New Directors, panelists and attendees head downstairs for food, drink and conversation with industry friends and new connections made during the course of the day.
SHOOT Directors/Producers Forum PLUS New Directors Showcase Registration Information
SHOOT is offering an all-inclusive low-cost registration fee to attend both the May 10th SHOOT Directors/Producers Forum and 9th Annual New Directors Showcase. The combined day & evening agendas will provide an ideal environment for directors, producers, ad agency creatives & producers, studio creatives, production company entrepreneurs, and other artists & executives to capitalize on new business opportunities, share expertise, meet new project partners, initiate creative collaboration, source new possibilities for work and help define opportunities in an evolving marketplace now clearly spanning advertising and entertainment, and the merging of those two worlds.
Go here for All-Day Event Registration includes the all-day Forum, lunch & guaranteed seating to the evening New Directors Showcase & After Party. Event Registration Individual tickets are $50. When you use discount code: TAKE10. Groups of three or more receive an additional 10% discount. Directors & Producers Event complete details are available at www.shootonline.com/go/showcase
New Directors Showcase EVENING EVENT COMPLIMENTARY SEATING Waiting List
For those who do not want to attend the daytime Forum, but would like to attend the evening New Directors Showcase and After-party ONLY, click here for COMPLIMENTARY REGISTRATION Seating is limited – only guests on the RSVP list will be admitted. RSVP @ www.shootonline.com/go/rsvp by Friday, May 6th. and you’ll be notified prior to the event if seating is available. Note: If already registered to attend, please don’t register again, you will receive an email confirmation soon. If you registered for The Directors & Producers Forum day event, your registration includes the evening ND showcase event as well, so please don’t register again.
SHOOT Directors/Producers Forum and The SHOOT New Directors Showcase Event Sponsors
The DGA and production companies harvest and ONE at Optimus, and Deluxe Entertainment Services Group, are the 2011 “Lead Sponsors”. Kodak, media & entertainment law firm Frankfurt Kurnit Klein & Selz, and Company 3 are “Silver Sponsors” and the Argyle Brothers are a “Bronze Sponsor. SHOOT greatly appreciates the support of the sponsors. It is their support of this event that allows SHOOT to offer a low ticket price for the combined daytime Forum & evening New Directors Showcase and to provide additional complimentary tickets to the evening event.
