Multidisciplinary director Jake Banks has joined PRETTYBIRD. A leading artisan and entrepreneur in motion graphics–having earlier in his career been at Fuel Creative, Razorfish and Brand New School–Banks in 2003 was a founder of the creative studio Stardust where he served as creative director and designer while diversifying into the live-action portions of its productions, making a name for himself with films for the likes of Apple, AT&T, Coca-Cola, EA Sports and IBM.
After a 10-year run at Stardust, Banks sold the company to focus on directing.
At PRETTYBIRD, Banks will develop and produce a range of projects and integrated multi-platform campaigns that build upon his reputation as a visual innovator and his love of design, storytelling and emerging technologies. He will continue to create, design and execute ideas in both the live-action and digital sectors. Banks remains committed to exploring new perspectives and media platforms to share his stories. He recently debuted the mobile app, Hater, at the 2013 SXSW Tech Festival, which earned a slot on Mashable’s list of seven “can’t miss apps.”
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More