Full-service agency Rauxa has appointed Preeti Patel to serve as its new VP of technology. Patel will be based in Rauxa’s New York office, leading long-term strategy and innovation opportunities for clients including Vans and Frontpoint Security.
Patel is an industry veteran in the IT, digital and market research industries, with more than 20 years of experience providing technology, vision and strategic leadership to organizations in competitive marketplaces. Prior to joining Rauxa’s leadership team, Patel was sr. director of technology at digital agency Huge, where she delivered award-winning campaigns, led platform strategy and transformed product development processes for top brands including Thomson Reuters, Verizon, Morgan Stanley and ExxonMobil. Prior to Huge, Patel also held positions at The Marlin Company and 360i.
“Not only does Preeti come to us with years of relevant experience leading digital transformations for brands, but she also has a strong drive and determination to be innovative,” said Gina Alshuler, president and CEO of Rauxa.
Patel is a graduate of Massachusetts Institute of Technology (MIT) and holds three patents for electronic media communication, creation and distribution systems.
“It’s an exciting time to join the Rauxa team,” said Patel. “I’ve been in this industry for more than 20 years, and it’s refreshing to join a female-led management team that’s looking to use data and creativity to answer clients’ business challenges.”
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More