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    Preeti Patel joins Rauxa as VP of technology

    By SHOOTUpdated:No Comments1786 Views
    NEW YORK --

    Full-service agency Rauxa has appointed Preeti Patel to serve as its new VP of technology. Patel will be based in Rauxa’s New York office, leading long-term strategy and innovation opportunities for clients including Vans and Frontpoint Security.

    Patel is an industry veteran in the IT, digital and market research industries, with more than 20 years of experience providing technology, vision and strategic leadership to organizations in competitive marketplaces. Prior to joining Rauxa’s leadership team, Patel was sr. director of technology at digital agency Huge, where she delivered award-winning campaigns, led platform strategy and transformed product development processes for top brands including Thomson Reuters, Verizon, Morgan Stanley and ExxonMobil. Prior to Huge, Patel also held positions at The Marlin Company and 360i.

    “Not only does Preeti come to us with years of relevant experience leading digital transformations for brands, but she also has a strong drive and determination to be innovative,” said Gina Alshuler, president and CEO of Rauxa. 

    Patel is a graduate of Massachusetts Institute of Technology (MIT) and holds three patents for electronic media communication, creation and distribution systems.

    “It’s an exciting time to join the Rauxa team,” said Patel. “I’ve been in this industry for more than 20 years, and it’s refreshing to join a female-led management team that’s looking to use data and creativity to answer clients’ business challenges.”




    Growth Brings Growing Pains–and Bots–To Bluesky

    Sunday, December 22, 2024

    Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.

    The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.

    But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.

    The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.

    Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.

    "They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More

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