SHORT CUTS
Ohio Edit, New York, cut a package of spots for Crave, Calvin Klein’s new men’s cologne, via the company’s in-house New York agency, CRK Advertising. "Computer," "Projection," "Funny" and "Animation" were cut by Ohio’s Frank Snider, assisted by Peter Fritz. Fabien Baron directed the commercials through the agency. Snider, who also handled the sound design, also edited Crave’s "Red," which is airing only on the internet.
R!OT, Santa Monica, worked on the visual effects and post for the Beyonce music video "Work It Out," directed by Matthew Rolston of bicoastal Venus Entertainment. The video, from the soundtrack to Austin Powers in Goldmember, features the singer performing on a glittering stage whose bright colors, laser lighting and psychedelic overlays evoke the days of the disco era, intercut with scenes from the film. The psychedelic patterns that appear behind the performers were added in post, as were the laser light effects which were digital creations developed and integrated into the live action by R!OT Inferno artist Claus Hansen. Additionally, Hansen and fellow artists Verdi Sevenhuysen, Kiki Chansome, Jason Frank, Sean Wilson, Nabil Schiantarelli and Jason Barlow digitally manipulated the film clips to fit the video’s set and the graphics. Using Inferno ans other effects platforms, the team painted clips, augmented their color and brightness, and in some cases added distortions. Additional R!OT crew included visual effects executive producer D. Todd Davidovich and producer Ian Dawson.
Wild(child), New York, handled the offline and online chores for Kaiser Permanente’s "Listening," a :30 for New York agency Rapp Collins. Yvette Pi?eyro cut the spot, with Linda Izzary assisting and Suzanne Wladar as executive producer. Wild(child)’s Cecil Hooker was online editor. Stan Schofield of Schofield Films, New York, directed the commercial.
Mark Tyler of New York-headquartered Blink fx completed online and compositing for CareOne and Westport, Conn. agency Me & A Few Friends. The :30 "Wishful Thinking," directed by David Wild of Wild Scientific, Santa Monica, features people attempting to avoid bill collectors in comedic ways. Additional Blink fx credits go to colorist Gary Scarpulla.
MUSIC NOTES
New York-based David Horowitz Music Associates (DHMA) composed the music for L’Oreal’s Lash Architect and McCann-Erickson, New York. "Lash Architect" (:30) shows model/actress Milla Jovovich demonstrating her "newly-built" eyelashes, courtesy of the product. DHMA’s Ben Zebelman was the composer/arranger, with Jan Horowitz as producer. The commercial was directed by Stephane Sednaoui of bicoastal Anonymous Content.
Pilhofer Henderson Music, Minnetonka, Minn., completed work on a :60 for LaBonheur Children’s Medical Center via Sossaman & Associates, Memphis, Tenn. Mark Henderson and Eric Pilhofer composed the music for the ad, which was directed by Stephen Moe of Atlanta-based Comotion Films.
Venice, Calif.-headquartered iv Music completed music and sound design chores for Mercury’s "Parking Garage," out of Young & Rubicam, Irvine, Calif. The :30, which showcases the Mercury Marauder, was helmed by Paul Laufer for Harvest, Santa Monica. Iv’s Chris Desmond was composer/sound designer, with Steve Keller producing.
IN GEAR
Devlin Video International, New York, has installed the Snell & Wilcox Alchemist Platinum standards converter. The Alchemist Platinum replaces the facility’s Alchemist Ph.C standards converter. The installation upgrades Devlin Video’s standards conversion capabilities as the facility expands into new areas of postproduction services.
Panasonic Broadcast & Broadcast Systems Company, Secaucus, N.J., has announced the availability of the AG-MX70, a compact, integrated unit with a built-in 2-BUS, 8-input video switcher, multi-functional digital video effects device, and an audio mixer. The AG-MX70 provides broadcast-quality 4:2:2:4 digital component picture quality and Dynamic Rounding technology to assure gradient transitions, smooth edges and clean video processing. The system can create more than 600 2-D effects patterns including transitions, key patterns, melts, mosaic, paint, trail and multi-images.
