SHORT CUTS
Beehive, New York, completed work for TNT, developing the packaging campaign for the network’s new programming strand, "TNT/Amex Movie Portfolio." The movie open and promo elements-opens, closes, end pages and transitions-are for a series of thematic movies sponsored by and co-branded with American Express. This is the second package Beehive has created for TNT’s thematic movies; the first was with Kleenex for a series of "Tear Jerker" movies. In creating the package, Beehive stayed with the network’s palate of colors, which include warm reds and yellows. The elements included colored light panels which move in three-dimensional space and are augmented with light flares and effects. The title page and billboards integrate those elements with the TNT and American Express logos. Beehive’s credits include creative director Ada Whitney, executive producer Jon Vesey, designer/animator Mario Stripinovich, and producer Jessica Gleason.
GTN, Oak Park, Mich., and Rochester, Mich.-based Daniel Brian & Associates teamed up to create three theatrical :30s for OptimEyes. The project encompassed a 35mm film shoot, 2K Spirit DataCine transfer, high-resolution Inferno assembly and a 5.1 surround sound mix. GTN’s Tom Martin transferred scenes for the :30s in film resolution on the Spirit 2K Plus color corrector. The transferred scenes were assembled in HD film resolution in the Inferno. Senior visual effects artist Sam Marrocco conformed the scenes from an offline created in-house by Daniel Brian & Associates. High-resolution graphic elements were also created and imported into the Inferno. The :30s were mixed by GTN’s audio post manager Jay Scott.
Dan Swietlik of Santa Monica-headquartered Swietlik Inc. edited Kinko’s "Convobub," via GSD&M, Austin, Texas. The ad, which showcases Kinko’s contributions to a fictitious invention, was directed by Bryan Buckley of bicoastal/international hungry man. Swietlik’s assistant editor was Mitch Gardiner and producer was Chris Girard.
MUSIC NOTES
James Wolcott, a composer/sound designer at New York-based Wax Music & Sound Design, scored the feature Soft For Digging, directed by J.T. Petty. The supernatural mystery, which opened at the recent Sundance Film Festival, features a stripped-down sound, using a combination of brooding, orchestral compositions laden with sing-song melodies slowed down for an eerie effect.
Admusic, Santa Monica, has been busy with several projects. Visa’s "Traffic," a :30 directed by Klaus Obermeyer of bicoastal Flying Tiger Films, features music composed by John Adair, while Chrysler’s "Boy Meets Girl" was scored by composer Tony Morales. The director for the :30 was David Deneen of bicoastal Anonymous Content. "Traffic" and "Boy Meets Girl" were created by BBDO New York, and PentaMark Worldwide, Troy, Mich., respectively
