SHORT CUTS
FilmCore Santa Monica editors Alan Nay and David Checel have each cut spots for FOX Family that promote the network’s evening lineup to adults for whom the world sometimes appears to be ruled by kids. Nay edited "Car Commercial," which opens with a series of beauty shots of a snappy new automobile which is eventually revealed to be an unusual vehicle designed by nine-year-old girls, complete with petting zoo. The scene shifts to Mom and Dad at the wheel, who let loose with a scream. Checel’s "Cooking Show" uses a similar approach, as a woman follows along with a TV chef who is whipping up a dish made of circus peanuts, bologna, malted milk balls, "al dente" licorice and ketchup. Therese Hunsberger was FilmCore’s executive producer, with Ann Faucher and Matt Kay acting as assistant editors on "Car Commercial" and "Cooking Show," respectively. The commercials were conceived by BBDO West, San Francisco.
Coral Gables, Fla.-based FireWorks Motion Media re-packaged and re-formatted Evil. A docu-drama based on real-life incidents, it will air on the USA Network’s 13th Street action, suspense and horror channel. The show, which was an existing program, was originally produced in five languages and had to be a formatted into one "look." FireWorks created a package which included the open, bumper banners, general background and logo of the show. FireWorks’ motion graphics designer David Castaneda developed backwards animations for a "tunnel-like" feel, as well as backwards audio effects. Footage of gooey transmission oil and red wine was mixed over the entire graphics package to provide a dripping blood effect. Anabella Sosa was FireWorks’ director of creative services.
When NTL, Europe’s largest broadband company, was to be listed on the New York Stock Exchange (NYSE), agency Griffin Bacal, New York, chose Eyeball NYC to design a commercial to highlight the event. The :15 "NYSE" opens with a colorful NTL logo in lowercase letters, followed by a purple colon and backed by a jazzy beat, as a voiceover recounts the story of NTL’s impending move to the NYSE. As he does so, the points of the colon transform into two wires which follow the camera through NTL’s services. Eyeball’s arsenal included 3D Studio Max, Adobe After Effects and Windows NT. For Eyeball, Limore Shur was creative director, Michael Eastwood was executive producer, Nina Goldberg was producer, Fabian Tejada was 3-D artist, Curtis Eberhardt was After Effects artist, and Michael Palermo was editor. The music was composed by Shur’s brother, Itaal Shur.
MUSIC NOTES
615 Music Companies, Nashville, Tenn., has completed production of a new main title theme, bumpers and end credit music for Washington Week in Review, PBS’ weekly current events roundtable. Written and produced by 615 president Randy Wachtler and composer Larry Hall, the music was recorded at the company’s studio in Nashville.
