SHORT CUTS
Loose Moose, London, produced "Make Your Own Fun," a :30 for Oscar Mayer Lunchables and J. Walter Thompson, Chicago. The stop-motion/CGI ad features Dillon and his dog Bumpy, who unintentionally wreak household havoc in their quest to work on inventions. The duo make a flying skateboard for an action figure which also flattens mom, and a torch laser which burns wallpaper and melts dad’s golf trophy. Finally Dillon heads to the kitchen for his favorite snack-Oscar Mayer Lunchables Fudge Brownie. There he constructs a machine from kitchen utensils to customize his brownie. The spot ends with mom looking for Dillon in the kitchen, unaware that he and Bumpy are crawling on the ceiling with suction cups attached to their feet/paws. Loose Moose’s CGI department used Maya to create the hall corridor shot, as well as thousands of CGI sprinkles that were jet-fanned onto the brownie. The film elements were telecined on the Spirit and composited on Infinity by Bruce Hancock at Soho 601, London. The stop-motion puppets and sets were crafted by Artem Ltd., Perivale, Middlesex, U.K. Loose Moose credits include director Ken Lidster, producer Glenn Holberton, and assistant producer Penny Foster.
Rob Watzke of Red Car Santa Monica edited Church’s Chicken’s "Gift From Above," via BaylessCronin, Atlanta. In the :60, a people in a city go nuts when money flies down from above. Eventually it is revealed that a man is tossing saved cash into the air after eating at Church’s Chicken. Liz Pratt was the assistant editor for Red Car. Charles Wittenmeier directed for bicoastal/international Propaganda Films.
Why Not Coco, an editorial boutique in Santa Monica, has relocated into a new 3,000 square foot facility. The new digs include two Avid editing bays with BetaSP, DA 88, CD and DAT, and Internet access. Why Not Coco’s recent work includes spots for the Tiger Woods Foundation, Cherokee Casinos, Networld.com, California Department of Heath Services Anti-Smoking, and Neutrogena.
MUSIC NOTES
Musikvergnuegen, Hollywood, provided original music for a :90 theatrical trailer promoting A.I. Artificial Intelligence, an upcoming DreamWorks feature directed by Steven Spielberg. The music, comprising the entire audio portion of the trailer, is a spare orchestral pieced carried by strings, piano, guitar and percussion. Walter Werzowa of Musikvergnuegen composed the track, with Pat Weaver executive producing.
Vance Walden of One Union Recording Studios, San Francisco, mixed and recorded "Push On" for Budweiser and DDB Chicago. The :30, a tribute to the late Dale Earnhardt, features Dale Earnhardt Jr. talking about his father while getting ready to carry on the family tradition.
Fred Weinberg of HSR Internacional, New York, adapted, recorded and produced the classic song "Los Marcianos" for a Hispanic Charmin ad via D’Arcy, New York. "Cha-Cha-Cha" is being adapted for the U.S. Hispanic market as well.
